Segmentation is a kind of a tool used for dividing client’s vacancies into certain groups, which gives flexibility and helps to set campaigns as efficiently as possible, depending on client’s goals. Our main task is to understand the goal of the client, before launching a campaign. So with the help of segmentation we can set campaigns more effectively, based on client’s priorities.
Clients often provide jobs that match specific types of work. For example, jobs for teachers, positions for IT field, etc. Therefore, the price of a specific vacancy and the price of hiring a candidate for this vacancy may differ (for example, IT jobs are more expensive, and the driver position will be much cheaper).
That’s why our team uses segmentation for the clients, to ensure corresponding conversion rate and uniformity in price.
Why would you need an advanced segmentation?
Segmentation is needed to divide a client’s feed into different segments.
How do we segment?
We always ask our client if there are any priority positions or problematic ones that they cannot close for a long time. In this case, we can do a separate segmentation for them.
Why segmentation is great for a client?
Thanks to segmentation, the client gets flexibility and efficiency in the search for candidates. Particularly:
– Increase of the conversion rate
– The most effective use of the budget
– Focus on priority requests
We believe that segmentation allows you to focus on the main tasks and get the best candidates more easily.