Recruitment, like any other field, undergoes regular transformations and advancements. Keeping up with them improves the recruiter’s overall performance and provides more room for establishing and maintaining meaningful connections with potential candidates. How exactly does it work?
So, talent acquisition specialists who actively use novelties, especially technological ones, presented in the recruitment industry have an excellent chance to make their working processes more time- and effort-efficient. By reducing the time spent on monotonous mechanical work, a recruiter will have more energy for communication. It’s no secret that communication is the key to everything in the business world. Still, it makes no sense if carried out on a superficial level. Only by targeting recruitment efforts on establishing real connections will one be able to hunt the best talent in the job market.
Keep reading to learn about the most up-to-date recruitment approaches, recruiting trends, and recruiting tools to follow and use this year. They will be useful for those seeking to improve their recruitment process and achieve mind-blowing results in talent management in 2023.
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So, to understand how to develop the recruitment strategy and enhance the hiring process, let’s have a helicopter look at what trends are in the air nowadays. Professional talent acquisition teams are well aware that the hiring journey begins far before the interview. It starts with employer branding and company reputation. Therefore, the best strategy to attract talent will be enhancing the organization’s public image in the first place.
Furthermore, the demand for remote work is staying strong. With Gen Zs entering the workforce, recruiters and employers must gear up and provide highly convenient, diverse, and inclusive working environments. Gig work and the gig economy are gaining popularity as people prefer flexibility and independence as never before.
Regarding the technical side of the work, recruitment automation tools continue to drastically transform recruiters’ workflow and bring them to a new efficiency level. While various artificial intelligence tools are taking the world by storm, the recruitment world is included. With their help, data-driven recruiting is coming into play and provides even more possibilities for optimizing the work of hiring managers.
Forewarned is forearmed, that’s why you should pay attention to learning about the challenges recruiters are likely to face in 2023. Knowing those will help prevent failures and make your workflow as smooth and effective as possible. Here they are:
Automation once turned out to be a real game-changer in the recruiting world, and it continues to be one. ATS, or an applicant tracking system, once made a splash by allowing HR professionals to create talent pools, keep them up-to-date, and consistently engage with them. However, you can only impress somebody with an ATS if technology advances. Let’s look at the latest AI tools for recruitment and check on the benefits they offer.
Thanks to the versatile features that modern AI recruiting tools to possess, recruiters can use them throughout all stages of the hiring process.
What can be wrong with doing more with less? If screening, which is the most time-consuming stage of the recruiting process, can be handled by intelligent software, why not use this opportunity? If candidate skills assessments and interview scheduling can be done automatically and save valuable time for both the recruiter and the candidate, why neglect this chance? Furthermore, this is not only a matter of convenience. It’s also about time-to-hire reduction. It can save hiring costs for the company and mitigate the likelihood of losing the best candidates who might be hunted by faster-moving employers.
Secondly, applying automation improves the quality of hire, which is the top KPI in recruitment. AI-powered algorithms can provide the best results in matching job vacancies and relevant candidates based on their experience, education, and skills analysis. According to Ideal, companies among early AI adopters note that their revenue per employee has improved by 4%, and their turnover has decreased by 35%. Pretty impressive and promising.
Finally, in the same way as marketers track customers’ behaviour with the help of Google Analytics, recruiters can find out where their previous candidates come from using recruitment marketing tools. For instance, SoH (source of hire) is one of your hiring strategy’s most important recruitment metrics. Knowing the source of engagement (your website, job boards, job fairs, social media postings, or employee referral programs) for both quality candidates and hit-and-miss ones, you can understand where to target your talent acquisition efforts. Besides, you can identify the low-performing sources and get them improved or look for new ones to add to your recruiting strategies.
Gamification has proven to be an effective tool to engage with employees, increase their participation, and inspire collaboration and interaction between them. Let’s recall Google’s billboard mathematical riddle in 2004, “navigating a car to reach a goal while facing unexpected challenges” game by a benchmark. Games or simulation assessments with the help of HR Avatar, where candidates must get to grips with non-standard scenarios. All of them had magnificent success when applied in practice.
Gamification works wonders when trying to engage with your future candidates. Firstly, it feels fresh and fun. Secondly, it shows that the company keeps pace with modern techniques and approaches to improve employee morale and engagement. As we know, all work and no play make Jack a dull boy. Creating a positive, fun, and creative working environment will attract the best candidates to your talent teams.
Of course, the main reward for a candidate for completing a game or a quest within the hiring process would be a job offer. However, there are other options for using gamification in hiring processes. You can encourage your current employees to proactively participate by offering them rewards for reasonable referral efforts.
Social media has long shifted from just entertainment platforms to powerful business tools. Recruitment specialists are not an exception. Social media can be used for various recruitment marketing purposes:
Let’s have a closer look.
Contrary to social media, passive candidates will likely avoid surfing job boards for fun. They may allocate time to learn more about the company if they come across an engaging social media profile. It may result in fruitful cooperation afterwards just because a person feels a connection with the brand. This is the power of professional brand positioning on social media.
Using targeting to improve your content visibility for the relevant audience is a great idea. Consider using paid ads for job promotions. You are bound to reach out to the right candidates when using particular job titles, locations, candidates’ interests, or any other specific criteria for your paid ads.
Such platforms as Instagram and LinkedIn are a hotbed for sourcing qualified candidates. With the help of x-ray or Boolean search techniques, you may find LinkedIn or Instagram profiles that contain the keywords you need in minutes. Another method to grow your network includes using hashtags. With their help, you can find relevant accounts and attract their owners’ attention by interacting with their content.
The 2019 pandemic has left an indelible imprint on recruitment approaches and techniques. Starting from 2020, when the world turned virtual, the recruitment process has also been actively applying virtual practices, such as remote hiring, to gain new hires.
Video conferences and webinars may serve as marketing tools to increase brand awareness and brand recognition. It may work out for hunting relevant candidates too. By hosting online webinars, you can reach out to more people and get them acquainted with your organization. It’s way more effective than organizing offline events, as distance can become a deal breaker for many people.
Another perk of hosting an online conference is demonstrating your company’s attitude to the general public. Knowledge is the most valuable asset, and the willingness to share helpful information with others (free or not) leads to the idea that the company is interested in educating people and helping them improve their career prospects. This factor also plays an essential role for many top talent representatives.
Talking about remote, it’s not only employees who get the piece of the pie. Recruiters can also enjoy the advantages it brings about.
It’s worth keeping up with the latest recruitment trends and strategies in 2023. The job market is constantly changing, and competition is getting more fierce. Talent acquisition specialists have to fine-tune the recruitment process to provide the best candidate experience and the most appealing time frames. To achieve that, the more significant part of the hiring routine should be automated with the help of cutting-edge automation and AI tools. Furthermore, with new generations of employees entering the scene, hiring managers have to embrace the fact that hunting top talent significantly depends on how well they can establish meaningful connections with their candidates and maintain employee engagement. Following all these recommendations is bound to help you find and retain talent even against the backdrop of the deteriorating employment situation.