Principal Architect, Consumer Data Platform, Measurement & Attribution

Principal Architect For Next-Generation Consumer Data SpineWarner Bros. Discovery is seeking a visionary Principal Architect to lead the design and implementation of our next-generation Consumer Data Spine. This internal role is pivotal to the success of our AdTech strategy, enabling high-fidelity identity resolution, clean room integrations, and privacy-compliant data activation across our digital and streaming platforms. Reporting directly to the VP of AdTech, this role will be responsible for architecting scalable, secure, and interoperable data infrastructure that supports targeted advertising, campaign insights, and audience measurement and attribution.Your Role Accountabilities:Architect and lead the development of Converged AdTech's new Consumer Data Spine, enabling unified identity resolution across millions of devicesDesign and implement clean room infrastructure to support high-fidelity audience activation, measurement, and attribution with agency partnersCollaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulationsDefine and enforce architectural standards for data interoperability, scalability, and security across AdTech systemsPartner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performanceMentor engineering teams and contribute to the strategic roadmap for data platform capabilitiesDeliver production-ready infrastructure supporting the launch of new audience solutions and advertiser integrationsQualifications & Experiences:15+ years of experience in data architecture, AdTech, or enterprise data platformsProven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructureDeep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attributionStrong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systemsExperience collaborating with cross-functional teams including Product, Engineering, Legal, and PrivacyDemonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3-month delivery cycles)Expertise in data interoperability, API integrations, and scalable data pipelinesStrong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholdersExperience with cloud-based data platforms (e.g., AWS, Databricks, Snowflake)Familiarity with clean room technologies and integrations with agency partnersBackground in media, streaming, or digital advertising ecosystemsKnowledge and experience with digital ad serving technologies (Freewheel, GAM)