General Manager

Job Description

About the Opportunity

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JETSET Pilates Grand Rapids is seeking a General Manager to lead pre-sale, oversee studio operations, and drive membership growth ahead of our Spring 2027 opening.

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The General Manager will be responsible for building foundational membership during construction, leading community outreach, hiring and developing the team, and owning the studio’s financial performance.

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This is not a passive management role. It is a hands-on leadership position that requires strong sales ability, marketing initiative, operational discipline, and community presence.

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Key Responsibilities

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Pre-Sale & Membership Growth

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• Lead and execute pre-sale strategy to build foundational membership prior to opening
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• Capture, nurture, and close incoming leads
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• Develop partnerships with local wellness, retail, and community organizations
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• Organize and execute community outreach events and on-the-mat pop-ups
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• Achieve membership, revenue, and utilization targets
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• Track and analyze KPIs including sales conversion, retention, and revenue
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Leadership & Team Management

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• Recruit, hire, and onboard instructors and studio team members
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• Build a positive, high-accountability team culture
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• Provide coaching, feedback, and performance management
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• Ensure staff understands expectations around service, energy, and professionalism
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• Lead by example in work ethic, urgency, and ownership
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Operational Excellence

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• Oversee daily studio operations including scheduling, payroll, reporting, and inventory
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• Maintain brand standards and studio presentation at all times
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• Be present during peak class times to provide leadership and support
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• Manage expenses and operate within budget
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• Ensure consistent communication regarding performance metrics
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Teaching & Studio Support

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• Complete JETSET instructor training
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• Instruct 6 to 8 classes per week
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• Be capable of stepping in to cover classes when necessary
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• Maintain understanding of programming and instructor performance standards
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Key Skills & Abilities

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Sales Leadership: Proven ability to drive revenue and close memberships

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Community Builder: Comfortable representing the brand and building local relationships

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Business Acumen: Strong understanding of KPIs and financial accountability

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Operational Discipline: Organized, systems-oriented, and detail-driven

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Self-Starter: Thrives in a startup-style environment

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Qualifications

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• 2+ years of management experience (boutique fitness, hospitality, or service-based business preferred)
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• Proven success in membership sales or revenue-driven roles
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• Experience with pre-sale or new studio openings strongly preferred
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• Willingness to work evenings, weekends, and extended hours during pre-opening phase
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• CPR/AED certification required (or willingness to obtain)
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Desired Traits

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• Competitive and performance-driven
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• Strong communicator with leadership presence
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• High energy and hands-on mindset
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• Comfortable taking ownership of results
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• Growth-oriented and interested in long-term opportunity
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Compensation & Benefits

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Salary: $65,000 – $75,000 annually (based on experience)

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Benefits: Insurance Stipend

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Bonus: Uncapped structure tied to revenue (OTE $100k+)

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Hours: 40+ hours per week (extended during pre-sale and launch phase)

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Growth Opportunity: Potential for expanded leadership as additional locations open

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What Success Looks Like

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The General Manager builds strong foundational membership during pre-sale, establishes meaningful community partnerships, launches the studio with momentum, and drives consistent growth in revenue and utilization while maintaining a premium boutique experience.

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About JETSET Pilates

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JETSET Pilates is a modern, music-driven reformer Pilates concept delivering high-energy classes in a curated, luxury studio environment. With strong growth nationwide, JETSET is expanding into new markets with a focus on performance, culture, and elevated member experience.

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About TRIB3 Health & Wellness Staffing

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TRIB3 Health & Wellness Staffing connects top fitness and wellness talent with leading studios across the U.S. Our mission is to build high-performing teams that drive revenue, culture, and long-term success.