Associate Director, Data Science and Analytics

Overview We are seeking a strategic, client‑facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning. The Associate Director partners closely with media, strategy, and client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks. Responsibilities Lead end‑to‑end media analytics and measurement strategy across campaigns Translate performance data into actionable insights that drive optimization Develop measurement frameworks and learning agendas aligned to goals Deliver audience, competitive, and cross‑channel insights to inform strategy Ensure dashboards and outputs are polished, intuitive, and decision‑ready Mentor team members to elevate work from reporting to insight generation Lead insight‑driven measurement strategies tied to business outcomes Identify key performance drivers, gaps, and growth opportunities across campaigns Develop and operationalize measurement frameworks connecting media, audience, and business KPIs Synthesize cross‑channel data into clear insights that inform optimization and planning Leverage tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale Use automation to reduce manual reporting and accelerate speed‑to‑insight Apply advanced methods (testing, attribution, MMM) when needed to solve key business questions Ensure strong data quality, taxonomy, and governance Translate complex data into clear, concise insights that drive action Lead client conversations focused on implications, trade‑offs, and next steps—not reporting Deliver polished, executive‑ready storytelling and presentations Act as a trusted advisor to clients, shaping strategy through data‑informed recommendations Bring proactive insights, trends, and opportunities to clients and internal teams Align analytics with media and strategy to ensure insights translate into action Coach team members to elevate deliverables from data output to strategic recommendations Qualifications 7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment Strong expertise in paid media measurement, KPIs, and performance optimization across channels Proven ability to translate data into clear insights and actionable recommendations that influence business decisions Experience developing measurement frameworks, learning agendas, and performance strategies Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker) Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io) Strong communication and storytelling skills with experience presenting to senior partners or clients Ability to lead projects and mentor teams, ensuring delivery of high‑quality, data‑driven outputs Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for adoption, surrogacy and fertility Monetary assistance and support for pet adoption Employee Assistance Programs and health/ wellness/ comfort reimbursements Tuition assistance Paid time off including flexible time off, vacation, annual sick days, volunteer days, holidays and identity days Matching gifts programs Flexible working arrangements Work Your World program encouraging employees to work from anywhere; office available for up to 6 weeks a year based upon eligibility Business Resource Groups that support multiple affinities and alliances Equal Opportunity Employer Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to any protected characteristic as defined by applicable law. Accommodation & Confidentiality If you require accommodation or assistance with the application or onboarding process, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Compensation Range: USD $112,290.00 – USD $172,032.00 per year. The company reserves the right to modify this pay range at any time. Temporary roles may qualify for medical, 401(k) and paid time off as described. #J-18808-Ljbffr Publicis Groupe