Associate Director, Media- Ptarmigan Media

Associate Director, Media

New York

Omnicom Media (OM), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we'd love to meet you.

Responsibilities

• Lead and manage the day-to-day stewardship of client business.
• Develop integrated media plan recommendations spanning tactical and high-impact/custom activations that meet client objectives.
• Oversee campaign reporting and analytics, distilling key insights, takeaways, and optimization strategies.
• Guide and nurture junior team members through all aspects of the planning process—including strategy development, partner RFPs, evaluation, negotiation, plan development, execution, reporting, optimization, and billing.
• Provide oversight of campaign performance reporting and collaborate across teams to ensure continuous program evolution.
• Lead client briefing meetings with senior stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).
• Advise team members in developing thoughtful, strategically grounded POVs that inform planning decisions.
• Create professional development frameworks to ensure team members progress against career milestones.
• Contribute to Ptarmigan thought leadership content.
• Participate in new business efforts.
• Collaboratively engage in Team Leadership Group meetings and work sessions.
• Effectively manage projects, resources, and timelines for both internal stakeholders and clients.
• Cultivate and strengthen key client relationships while managing expectations.
• Balance big-picture strategic thinking with an ability to dive into the details when needed.

Preferred Qualifications

• 5+ years of media planning and buying experience within a media agency environment.
• Strong understanding of 360° media, including Digital (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop high-level strategies and implement innovative ideas that drive results across the funnel—from awareness to lead generation.
• Ability to analyze digital performance and report on KPIs and metrics across a variety of tactics.
• Strong negotiation skills that secure incremental value for clients.
• Proficiency in tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.
• Demonstrated ability to build highly productive, strategic relationships with media partners.
• Excellent written and verbal communication skills, including strong PowerPoint and Excel capabilities.
• A collaborative, consultative mindset—and a willingness to challenge the status quo.
• Ability to multitask in a fast-paced environment while managing timelines and prioritizing deliverables effectively.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.