C-Store Sales Director

Since 1987, the team at Cafe Valley has produced muffins, bundt cakes, ring cakes, turnovers, and croissants for our customers throughout the United States and across the world. Our products are made with high-quality ingredients and crafted with care. We strive to maintain a positive work environment and foster a culture of teamwork and innovation.

Who You Are

We are looking for a Sales Director to manage existing Convenience Store accounts and to expand our customer base to achieve sales quotas. To be successful in this role, you should have previous experience managing business development and customer relations for a consumer-packaged goods company while taking accountability for reaching sales targets. Our ideal candidate will combine excellent communication skills and high energy with a strategic mindset. Ultimately, you will be a part of a high-performance sales team, and through a collaborative approach, you will help ensure sales meet and exceed the expectations of our business objectives and contribute to our company’s overall success in the long run.

This is a 100% remote position.

**Hiring Candidates in AL, AZ, AR, CA, CO, FL, IN, IA, MA, MI, NC, NE, NH, NY, TX**

Essential Functions & Job Responsibilities

• Responsible for managing the overall product portfolio and the attainment of sales goals
• Proactively create new selling opportunities specifically focused on current accounts, with the opportunity for new account development
• Overall account management to include developing effective retail pull-through marketing programs to support the needs of key retailers
• Solid direction and leadership to Broker Partners on objectives and profitability expectations
• Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers, and marketplace information
• Responsible for driving margin results that exceed the plan
• Responsible for identifying and communicating service-level challenges and developing an action plan
• Directs scheduling of products to support sales and optimal production
• Interpret market data and trends
• Responsible for providing pricing guides for all RFP’s
• Collaborate with the entire sales team on identifying annual sales objectives that support margin growth, with a keen eye for VCM drivers
• Measure and analyze key performance indicators (VCM, ROI and KPIs)
• Develop sales budgets, understanding of costing models
• Analyze regional market trends and discover new opportunities for growth
• Ability to work on cross-functional teams – Customer Service, R&D, Finance, Marketing
• Regular travel

Knowledge, Skills, and Abilities (Qualifications)

• Bachelor’s Degree in Business or related field
• Minimum 5 years’ experience in consumer-packaged goods sales
• Experience calling on key convenience stores and distributors
• Experience managing food brokers
• Strong organizational skills with a problem-solving attitude
• Excellent negotiation and presentation skills
• Excellent communication and interpersonal skills
• Solid proficiency of MS Office Suite (Outlook, Excel, PowerPoint and Teams)
• Travel as required

Leads through positive influence. Manages as a member of a much larger team – “one-team”; demonstrates strong character and role model qualities such as motivation, inspiration, good judgment, and trust.

Cafe Valley is an equal opportunity employer and is committed to diversity in the workplace. We encourage applications from qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Manufacturing

• Industries

  Food and Beverage Manufacturing and Baked Goods Manufacturing

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