Marketing Automation Specialist

About SILAC SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees. About SILAC SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees. With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees. We hold true to our core values: Adaptability & Continuous Improvement Transparency & Trust, Honesty & Integrity Teamwork & Collaboration Gratitude & Compassion At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Marketing Automation Specialist Department Overview: SILAC's Marketing team is helping shape the company's next chapter of growth. We bring together brand, product marketing, digital experiences and agent engagement to make it easier to understand and do business with SILAC. It's an exciting time to join the team and help build what comes next. Job Overview: The Marketing Automation Specialist will build the automation capability that allows SILAC to move from broad, manual communications toward more targeted, scalable and measurable advisor engagement. This is a hands-on role requiring deep Marketo expertise. The Marketing Automation Specialist will improve SILAC's current marketing programs while preparing the organization for future Salesforce integration and more sophisticated segmentation, journeys and measurement. Full Time or Part Time: Full-Time Standard Hours Per Week: Monday - Friday, 40 hours/week Schedule Type: In-Office, Remote, Hybrid Key Responsibilities Serve as Marketing's primary hands-on Marketo expert. Build, execute and optimize email campaigns, automated programs and nurture journeys. Develop audience segmentation, campaign logic and targeting strategies. Improve the structure, scalability and efficiency of SILAC's current Marketo environment. Create reusable campaign templates, workflows and program structures. Establish testing and optimization practices across subject lines, content, audiences, cadence and calls to action. Partner with the Marketing Content Manager to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences. Partner with the Brand Manager and UX/Digital Experience resources to ensure landing pages, forms and automated communications deliver a consistent SILAC experience. Define Marketing requirements for future Salesforce–Marketo integration. Partner with IT/CRM stakeholders on field mapping, data flows, synchronization and integration requirements. Establish strong practices around data quality, consent, opt-in, suppression and campaign governance. Develop campaign reporting and performance dashboards. Help connect Marketing engagement to Sales activity and, as data capabilities mature, production. Identify opportunities to automate repetitive Marketing processes and reduce manual work. Build scalable processes that enable Marketing to increase output without proportionally increasing headcount. Job Requirements Who you are: 5–8 years of experience in marketing automation, demand generation, marketing operations or a related discipline. Deep, hands-on Marketo experience required. Demonstrated experience building campaigns, nurture programs, segmentation, workflows, forms and landing pages. Strong understanding of marketing databases, campaign architecture and data hygiene. Experience with campaign analytics, testing and performance optimization. Understanding of consent, unsubscribe and marketing communication governance. Able to translate business and campaign objectives into scalable technical solutions. Comfortable partnering across Marketing, Sales, IT/CRM and Compliance. High bias to action and willingness to both develop the approach and personally build it in the platform. Bachelor's degree or equivalent relevant experience. Desired Salesforce and Marketo integration experience strongly preferred. Financial-services experience strongly preferred but not required; deep Marketo expertise is the priority. Success Looks Like SILAC moves from primarily manual, broad-based marketing execution toward scalable, targeted and measurable engagement, with the technology foundation in place to connect content, digital experience, advisor behavior and ultimately business results. BENEFITS: Medical Plans, including FSA and HSA Dental and Vision 401(k) (Roth and Traditional) Pet Insurance Parental Leave Paid Time and Sick Time off 10 Paid Holidays and 1 Birthday Pay Paid Volunteer Time College Tuition Reimbursement Communication during the recruitment process regarding interview requests or job offers will come directly from a recruiting team member with a silacins.com email address. At SILAC, we celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal-opportunity workplace and strive to be a place where every employee feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. 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