Regional Education Manager - Chicago, IL

The Regional Education Manager leads the development, training, and coaching of Territory Sales Managers and retail partners across the region. You are responsible for elevating artistry, selling skills, and brand expertise through impactful education that drives measurable results. You’ll design and deliver innovative training experiences—transforming product knowledge and category expertise into compelling, on-brand learning that inspires confidence and skill at every level. As a true product enthusiast, you’ll empower teams with the tools, techniques, and confidence needed to deliver exceptional client experiences and fuel sales growth. In this role, you will also collaborate on the creation and evolution of ABH educational content, including video assets, core training programs, artistry curriculum, selling modules, and materials for core and new product launches. Your leadership ensures consistent talent development, strong execution in the field, and an elevated standard of education that keeps ABH at the forefront of the beauty industry.

Essential Job Functions:

Training & Performance Development

• Elevate retail store associate performance at point of sale by executing training strategies that strengthen product expertise, selling behaviors, and brand representation.

• Provide ongoing coaching and on-the-floor education to drive artistry confidence, service excellence, and conversion in-store.

• Develop Retail Associates and Makeup Artists through tailored coaching, role-model leadership, and structured development plans aligned with regional business goals.

• Partner with Territory Sales Managers to identify training needs per retailer and door, building customized programs that reinforce sales objectives and POS execution.

Content, Curriculum & Education Strategy

• Serve as a subject matter expert for product, category knowledge, artistry, and selling skills—informing educational content, videos, digital modules, and training materials.

• Collaborate cross-functionally to design, refine, and evolve ABH training programs to ensure relevance, effectiveness, and alignment with business priorities.

• Prepare and lead training sessions for Territory Sales Managers, Retailers, and store teams, ensuring consistent delivery of on-brand product, artistry, and sales education.

• Customize all education and presentation materials for regional audiences, ensuring content is impactful, actionable, and aligned with POS realities.

Business-Driving Education & Market Insights

• Partner closely with sales teams to coordinate trainings, events, and education strategies that directly support financial goals and accelerate sell-through.

• Analyze business performance, POS opportunities, and coaching results; implement targeted education plans to address gaps and strengthen door-by-door performance.

• Actively monitor competitor activity, pricing, and training approaches; share insights and recommendations to inform strategy and maintain market advantage.

• Stay informed on emerging beauty, retail, social, and education trends to continuously elevate ABH’s training approach.

Training Facilitation & Program Execution

• Facilitate training seminars, seasonal programs, advanced artistry sessions, and selling-skills workshops that elevate both customer experience and sales outcomes.

• Develop local training initiatives aligned with national education strategies; communicate program plans to Territory Sales Managers and ensure timely follow-up.

• Support planning and facilitation of regional conferences and annual Summit meetings, contributing to impactful education moments for the field.

Operational Excellence & Budget Management

• Manage all administrative aspects of the role, including travel, expenses, budgeting, and training material inventory.

Create and maintain an organized information system for all educational resources, including product knowledge, curriculum, selling techniques, on-boarding materials, and operational procedures.

• Evaluate special events and training effectiveness, providing clear recommendations to the Regional Sales Director and VP of Brand Education.

• Anticipate training needs and resource requirements to maximize impact and efficiency within budget.

• Conduct cost analysis for travel and training initiatives, ensuring responsible and strategic budget usage.

• Work with the VP of Brand Education and market leaders to leverage shared resources, co-host training, and maximize operational effectiveness.

Special Events

• Support ad hoc events (PR/Marketing/Influencer/Social) with education and artistry, customer service and facilitation.

• Assist with preparing supplies and testers as needed.

Leadership & Team Culture

• Model ABH standards in professionalism, artistry, and brand image, inspiring teams through consistent leadership and integrity.

• Collaborate with Territory Sales Managers to develop tailored incentive programs that motivate and reward strong POS performance, artistry execution, and sales results.

• Uphold consistent follow-through and accountability, maintaining high standards across all training, coaching, and team interactions.

• Strong focus on building relationships with the internal team and store teams.

Requirements

• 3 years of cosmetics retail experience with strong artistry skills.

• At least 3 years of experience in education with a focus on strong presentation and coaching skills.

• Demonstrated ability to coach, motivate, and inspire others.

• You embody an entrepreneurial spirit, excel in a fast-paced and dynamic environment, and enjoy collaborative work with cross-functional teams.

• Excellent oral and written communication skills with all levels of internal and external personnel.

• Excellent organizational, time management, and problem-solving skills.

• Strong negotiation and presentation skills.

• Strong attention to detail, as well as the capability to see the “big picture.”

• Thrive in a fast-paced business environment where flexibility is a key characteristic.

• Possesses the ability to be agile and flexible based on the needs of the business.

• Ability to work independently and to resourcefully resolve issues and troubleshoot questions.

• Advanced technology skills, mostly with Microsoft Office (Outlook, Word, Excel, PowerPoint.)

• A valid driver’s license, proof of insurance, and a safe, reliable vehicle are required.

• These roles could require a high amount of overnight and air travel depending on your location, estimated 60% of travel.

• Spanish bilingual is a plus. 

Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $80k-85k. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.

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