Email Marketing Specialist

Role Description

The Email Marketing Specialist role is integral to enhancing customer engagement and fulfilling our agency's strategic goals in servicing our client’s owned marketing. This position is vital for ensuring that our email and SMS campaigns effectively resonate with client brands and marketing objectives, directly impacting client satisfaction and retention. The role exists to combine creativity with technical acumen, ensuring innovative, compliant, and effective email marketing strategies that uphold our agency's commitment to excellence.

Job Responsibilities

• Develop, write and build email / SMS marketing campaigns and workflows that align with brand guidelines, unique user lifecycle touch points and marketing goals.
• Collaborate with Client Success Manager, designers, and other team members to ensure that the email campaigns align with overall marketing strategies and customer journey mapping, integrating insights from various stakeholders into the campaign execution.
• Maintain clear and consistent communication with team members and stakeholders to ensure that campaign goals are understood and that email designs meet the brief’s requirements and objectives.
• Continuously monitor the performance of email campaigns and workflows to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Ensure all email campaigns comply with industry best practices and legal standards, including CAN-SPAM regulations and GDPR where applicable, maintaining high standards of data privacy and email deliverability.
• Other duties as assigned.

Qualifications

• 3-4 years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• Bachelor's degree in Digital Marketing or a related field — or equivalent hands-on experience.
• Experience with email service provider Klaviyo, as well as knowledge of Salesforce Marketing Cloud and MailChimp.
• Strong communication skills (written, verbal, as well as visual through diagrams and concepts). Writing skills are a must.
• Excellent problem-solving skills.
• Attention to detail and time management skills.
• Accountability in ensuring brand and design standards are met on every project.
• Actively stays updated with the latest trends in email marketing.

Requirements

• Knowledgeable about cross inbox & cross device compatibility.
• Basic understanding of HTML and CSS best practices for email templates.
• Basic understanding of A/B testing practices.
• Understanding of email authentication protocols.
• Good grasp of web analytics, experience with Google Analytics.

Benefits

• High-character, fun, and cohesive work culture.
• Competitive base salary.
• PTO that is genuinely encouraged.
• Affordable, low-deductible health insurance plans.
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance.
• 401k with company match.
• Remote work flexibility.
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback.
• Professional/individual development stipend.
• Salary Description: $60,000 - $75,000.