Senior Product Manager — TradFi Wealth

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. About the Role

We are seeking a TradFi Product Manager to join the Binance Earn team, driving the convergence of traditional finance and crypto. You will own the end-to-end product lifecycle for Earn's TradFi product line — including ETFs, mutual funds, equities, futures, and structured products (dual-currency yield, snowball, shark fin, and other options-linked payoffs). This role sits at the intersection of product strategy, financial structuring, and agile delivery, requiring deep TradFi knowledge and a passion for building bridges between traditional and on-chain finance.

TradFi Product Development

• Own the planning and execution of Binance Earn's TradFi product line, covering ETFs, mutual funds, equities/stocks.


• Manage the full product lifecycle for TradFi offerings: from market research, requirement analysis, and PRD writing to product design, launch, and continuous iteration.


• Research traditional finance market trends and user needs, bridging TradFi investment scenarios with the crypto platform to deliver cross-market wealth management experiences.


• Collaborate closely with Compliance, Legal, and Risk teams to ensure TradFi products meet regional regulatory requirements and are feasible for local launch.


• Explore crypto × TradFi convergence opportunities, including RWA (Real World Assets), tokenized equities/funds, stablecoin yield products, and other innovative initiatives.

Structured Options Products

• Lead the design and operations of structured options products, including Dual Investment, Snowball, Shark Fin, and other options-linked or principal-protected structures.


• Partner with Quant and Market Maker teams to define product rules, payoff structures, and key parameters (strike price, APR, tenor, knock-in/knock-out levels, etc.).


• Continuously optimize pricing parameters and yield curves for existing structured products to enhance competitiveness and user returns.


• Dynamically adjust product launch strategies and category mix based on market conditions and volatility changes to optimize TVL and conversion rates.

Cross-Functional Delivery & Growth

• Drive end-to-end product delivery from concept to launch using agile development practices; track development and testing progress to ensure on-time, high-quality releases.


• Coordinate across Engineering, Design, Quant, Trading, Risk, Compliance, and Operations teams to achieve product milestones.


• Track and analyze key product metrics (TVL, AUM, conversion rate, retention, volume, revenue) to drive data-informed product iteration.


• Collect internal and external user feedback to continuously improve product experience; monitor competitor offerings to maintain market competitiveness.

• 3–5+ years of Product Management experience in financial products.
• Hands-on TradFi experience required — specifically in one or more of: ETFs, mutual funds, equities/stocks, futures, or brokerage/trading products.
• Structured products and options knowledge — practical understanding of payoff structures such as dual-currency yield, snowball, shark fin, and other options-linked or principal-protected products.
• Working proficiency in English (written and verbal) for cross-border, cross-region collaboration.
• Experience in full product lifecycle management — from ideation and PRD to launch and post-launch iteration, preferably within an agile framework.
• Proven ability to drive cross-functional initiatives spanning Product, Engineering, Finance, Compliance, Risk, and Support — with effective prioritization and influence.
• Strong analytical and data-driven decision-making skills; comfortable working with product metrics and user behavior data.
• Strong collaboration, communication, and stakeholder-management skills; a fast learner with perseverance.

• Product Management experience in funds or equities/stocks (e.g., mutual funds, ETFs, brokerage or trading products) is highly preferred.
• Knowledge or hands-on experience with financial options and derivatives — including pricing, Greeks, scenario analysis, and hedging mechanics.
• Familiarity with crypto × TradFi trends: RWA, tokenized assets, on-chain yield products, or DeFi protocols.
• Experience with blockchain technology or Web3 products.
• PMP certification is a plus.
• Passion for cryptocurrency and financial markets

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.