Digital Content Strategist

About the Role Our client is seeking a creative and analytical Digital Content Strategist to join their innovative team in East London . This role is crucial for defining and executing a content strategy that drives engagement, supports marketing goals, and enhances online brand presence. You will be responsible for planning, creating, and distributing compelling digital content across various platforms, ensuring it resonates with target audiences. This is an exciting opportunity for a strategic thinker to shape content narratives in a hybrid work environment, contributing to the digital marketing success of the company in the Eastern Cape region. Key Responsibilities Develop and implement a data-driven digital content strategy aligned with marketing objectives. Plan, create, and manage content for websites, blogs, social media, email campaigns, and other digital channels. Conduct keyword research and SEO analysis to optimize content for search engines. Analyze content performance metrics and user engagement to refine strategy and improve results. Collaborate with designers, marketers, and other stakeholders to produce high-quality content. Stay current with digital marketing trends, content formats, and best practices to ensure innovative approaches. Requirements Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 4 years of experience in digital content strategy , content marketing, or related roles. Proven ability to develop and execute successful content strategies that drive engagement and conversions. Strong understanding of SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics). Excellent writing, editing, and storytelling skills with a keen eye for detail. Experience with various digital marketing platforms and social media management tools. Benefits Competitive annual salary with performance-based incentives. Hybrid work model offering flexibility for employees in East London . Comprehensive health, dental, and vision insurance. Allowance for professional development, including courses and conferences. A dynamic and collaborative work environment fostering creativity and strategic thinking. #J-18808-Ljbffr