Marketing Coordinator

Job Description FT MULTIMEDIA CONTENT CREATOR / TRAINER We are seeking a talented Multimedia Content Creator / Trainer to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through video, blogs and social media accounts. In addition you will coordinate and provide on-site employee training as well as off-site Safe Lifting Seminars providing crucial safety information so that our customers’ employees are OSHA-compliant. Responsibilities Create engaging blogs, images and video content. Produce “how to” videos for material handling products using video production software. Design posts to sustain readers' curiosity and create buzz around new products. Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. Facilitate online conversations with customers and respond to queries. Report on online reviews and feedback from customers. Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Establish appropriate branding of all social media accounts' layout and content. Collaborate to discover new ways to attract prospective customers, like promotions and competitions, implementing postal and email marketing campaigns. Add new customers to CRM system and maintain all lists. Design and facilitate monthly and special email marketing campaigns. Design and snail-mail marketing campaigns for various company divisions. Develop/email Customer Satisfaction Surveys to check customer satisfaction and forward complaints or issues to appropriate team members. Change pricing and make text updates to Shopify and WordPress websites. Provide Forklift and Scissor Lift training to new in-house employees. Print out training cards for all employees. Go to Client Facilities to provide Safe Lifting and Crane Operator Seminars. Schedule training with customer contacts and send training proposals. Maintain training PPT presentations, videos, sign-up sheets and equipment examples. Ensure that when ASME and OSHA standards are updated, that all training presentations are accurate and modified, if applicable. Qualifications Experience in filming and video editing. Proven work experience as a social media coordinator. Expertise in multiple social media platforms best practices. Ability to write creative content (text, image and video). Familiarity with online marketing strategies and marketing channels. Ability to grasp future trends in digital technologies and act proactively. Excellent verbal and written communication skills. Must be comfortable speaking in front of groups of people for training purposes. Software - Adobe Creative Cloud; Premier Pro, Media Encoder and Photoshop experience a plus. Job Type: Full Time, Hybrid of Onsite and Remote Salary: Based on experience #J-18808-Ljbffr