CRM & Lifecycle Marketing Manager

Job Description

Job Description

We’re looking for a strategic, hands-on CRM & Lifestyle Manager to lead and optimize our customer relationship management and lead nurture ecosystem across a fast-growing, multi-location hospitality business.

This role is ideal for someone who thrives at the intersection of marketing, sales, systems, and customer experience. You should be comfortable jumping into both existing and evolving processes, managing enterprise-level CRM and automation platforms, and building scalable nurture strategies that improve conversion performance throughout the customer journey.

You’ll play a key role in strengthening how leads move through our funnel — from first inquiry through booking — while partnering closely with marketing, sales, analytics, and web development teams to improve lead quality, automation, reporting, and customer experience.

What You’ll Do:

CRM & Marketing Automation

• Manage and optimize Salesforce and Salesforce Marketing Cloud
• Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows
• Create and maintain audience segmentation strategies to improve personalization and conversion performance
• Monitor CRM health, lead routing, automation logic, and campaign performance
• Maintain data accuracy, consistency, and CRM integrity across systems

Lead Nurture & Lifecycle Strategy

• Develop nurture sequences for long sales cycles and high-consideration customer journeys
• Optimize lead scoring, lead stages, and conversion pathways
• Partner with sales and marketing teams to improve lead handoff and funnel efficiency
• Identify opportunities to increase engagement, conversion rates, and customer retention through automation and personalization

Website & Systems Integration

• Support website migrations and CRM-related integrations
• Collaborate with web development and analytics teams on form integrations, tracking, QA, and customer data flow validation
• Troubleshoot CRM and automation issues proactively and efficiently

Reporting & Optimization

• Analyze campaign and funnel performance to identify opportunities for improvement
• Build dashboards and reporting to provide actionable insights to leadership
• Continuously test and optimize nurture strategies, workflows, and messaging

What We’re Looking For

• 3+ years of hands-on CRM management experience
• Experience with Salesforce and Salesforce Marketing Cloud
• Proven success building and managing:
  • Lead nurture sequences
  • Marketing automation workflows
  • Lifecycle campaigns
  • Customer journey strategies across multiple touchpoints
• Experience supporting businesses with long sales cycles and high-consideration purchases
• Experience supporting website migrations and CRM integrations
• Strong understanding of lead management, segmentation, automation logic, and reporting
• Strong analytical, organizational, and project management skills
• Ability to balance strategy with execution in a fast-moving environment

Nice to Have:

• Experience in hospitality, weddings, events, luxury services, travel, or related industries
• Experience supporting multi-location or enterprise organizations
• Familiarity with paid media attribution and customer acquisition funnels
• Experience collaborating with web development and analytics teams
• Knowledge of CRM best practices, data governance, and lifecycle strategy

Full Time

Hybrid (primarily remote). Southern California preferred, with occasional in-office collaboration at our Temecula headquarters.

$85,000-$95,000 annually

Why This Role Matters

As we continue to grow, we need someone who can strengthen the connection between marketing, sales, and technology while creating smarter, more seamless customer journeys.

This role directly impacts how effectively we convert leads, personalize communication, maintain CRM integrity, and scale the systems that support our business growth. You’ll help shape the full customer experience — from first touch through booking — while building processes that improve both performance and efficiency across the organization.

Enough about you; this is what you need to know about us : We're a family-owned business that's been revolutionizing the wedding industry since 1986. Everyone knows weddings are stressful, and that's where we come in! With 70+ venues coast to coast and growing, we offer beautiful locations and stress-free planning with our all-inclusive packages. Our expert team specializes in handling all the logistics, meaning clients can sidestep the headaches of planning a wedding.

We're a team of hospitality enthusiasts who do whatever it takes to create flawless, fun, and unique events. Our goal? Delivering the best value, service, and convenience to every client, every time. That's why we hire people who are passionate about making each celebration truly special.

Why choose us:

• You’ll love the competitive pay ; favorable bonus plan; PTO; paid holidays; sick leave; medical, dental, vision, accident and life insurance; a company funded health reimbursement account; or our 401(k) with company match.
• Growth-oriented culture – thrive in our dynamic "have fun" environment, with 80% of General Manager and Regional Manager positions filled through internal promotions.
• Highly recommended workplace : 90% of our full-time team members endorse us as a great place to work, thanks to our collaborative culture and focus on employee satisfaction.

Are you ready to join our team and revolutionize the wedding industry? Come grow with us and make every day a celebration!

Wedgewood Weddings provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.