Exec Director of National Casino Marketing

Exec Director of National Casino Marketing

#2026-2508

Job Description

YOUR MISSION (The Job Description)

The Executive Director of National Casino Marketing is responsible for the strategic leadership, management, and development of the property's National Casino Marketing and business development function.

This position develops and implements strategies to increase gaming revenue, acquire new players, strengthen relationships with independent representatives, improve player retention, and maximize the profitability of national marketing initiatives.

The Executive Director provides leadership and direction for National Marketing and Player Development initiatives, while ensuring exceptional service delivery to high-value guests and adherence to company policies, financial controls, and applicable gaming regulations.

The successful candidate will possess 10+ years' experience at a senior player development level, preferably as Executive Director. They must have extensive experience with Independent Agent programs as well as a strong network of business contacts in order to help the property grow. A large book of external business is mandatory. A strong business acumen, demonstrated leadership capabilities, and a proven ability to develop profitable customer relationships, expand marketing networks, and drive measurable results are required.

Requirements

THE NITTY-GRITTY (The Essential Job Duties)

• Provide and assist with leadership, direction, supervision, and performance management for the National Marketing and Player Development personnel
• Develop and implement strategic plans for National Casino Marketing to achieve established gaming revenue, visitation, player acquisition, retention, and profitability objectives
• Establish departmental goals, performance standards, and key performance indicators aligned with the property's overall business strategy
• Monitor market trends, competitive activity, and industry developments to identify opportunities for growth
• Evaluate program effectiveness and recommend strategies to improve revenue generation, operational efficiency, and profitability
• Identify new business opportunities, target markets, customer segments, and strategic relationships to expand national gaming business
• Develop initiatives to increase player visitation, trip frequency, customer loyalty, and share of wallet
• Identify opportunities to improve host effectiveness, strengthen player relationships, and increase profitable gaming activity
• Prepare and present regular performance reports, forecasts, and strategic recommendations to executive leadership
• Assist with the strategic oversight of the Independent Representative Program
• Identify opportunities to expand the representative network and increase the program's long-term contribution to gaming revenue and profitability
• Build and maintain strong relationships with independent representatives through regular communication, business reviews, property visits, and ongoing engagement
• Monitor representative performance, player worth, gaming activity, revenue contribution, commission expenses, and return on investment
• Assess the return on investment of independent representatives, hosted players, events, incentives, and marketing initiatives
• Advocate on commission structures, incentive programs, contractual arrangements, and performance-based initiatives in coordination with Finance and executive leadership
• Ensure all representative activities comply with applicable gaming regulations, company policies, internal controls, and contractual requirements
• Oversee and assist with player comping and reinvestment practices within established approval limits, policies, and financial guidelines
• Coordinate player accommodations, dining, entertainment, transportation, special events, and other VIP arrangements
• Resolve escalated guest concerns and service issues promptly and professionally
• Partner with Casino Operations, Hotel Operations, Revenue Management, and other departments to ensure seamless VIP experience experiences
• Collaborate with Casino Operations, Hotel Operations, Revenue Management, Finance, Marketing, and other departments to support profitable business development
• Provide executive leadership with timely and accurate financial reporting and recommendations
• Coordinate special events, entertainment, hospitality offerings, and personalized experiences designed to increase player engagement and visitation
• Ensure effective communication between Casino Hosts, independent representatives, and property leadership
• Oversee the resolution of escalated VIP guest concerns and representative issues
• Ensure National Casino Marketing activities comply with applicable gaming laws, regulatory requirements, internal controls, and company policies
• Protect confidential guest, financial, and company information and promote ethical business practices
• Perform other duties as assigned

WHAT IT TAKES (The Qualities We Look For)

• Prior leadership experience supervising Casino Hosts, player development professionals, or sales-oriented marketing teams
• Proven success in generating gaming revenue, developing customer relationships, expanding marketing networks, and improving profitability

MUST HAVE'S

• Strong understanding of gaming analytics, player worth, theoretical win, player reinvestment, commission structures, and financial performance
• Experience with departmental budgets, forecasting, reporting, and business planning
• Excellent leadership, communication, negotiation, analytical, and relationship management skills
• Proficiency with casino player tracking systems, customer relationship management platforms, and standard business software
• Ability to obtain and maintain required gaming licenses, registrations, and regulatory approvals
• Current, legal, and unrestricted ability to work in the United States

WOULD BE NICE TO HAVE'S

• Bachelor's degree in business administration, Marketing, Hospitality Management, or a related field preferred; equivalent experience may be considered ILO education requirements
• Significant progressive experience in casino marketing, national marketing, player development, VIP services, or casino operations
• Demonstrated experience managing independent representatives, independent agents, or comparable third-party gaming customer acquisition programs

THE WORKING CONDITIONS

• This position operates in a casino and hospitality environment and may require evening, weekend, and holiday availability, as well as attendance at special events, representative meetings, and business development activities
• Exposure to loud music, and possible strobe lights while on the casino floor
• Prolonged exposure to computer monitors and possible blue light

VALUABLE TRAITS

• 50% logical / 50% creative / 100% AWESOME
• Enjoy working with a team and alone as the situation dictates.
• Adaptive, Flexible!
• Embody "great attitude"
• Unwavening integrity and endless work ethic
• Appreciate constructive feedback, as well as graciously providing the same
• Tenacious and self-motivated.

This is not an exhaustive list of duties, responsibilities, and conditions.

*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*