Strategic Marketing Manager

Position: Strategic Marketing Manager | Division: Marcom| WorkDays:Monday - Friday| Hours of Operation:8:00am 5:00pm Why Broadway Bank: We are one of the largest independently owned banks in Texas withofferings in personal and private banking, wealth management, business bankingand mortgage lending. Position Overview: The StrategicMarketing Manager collaborates closely with the Marketing Communications(MarComm) Director to recommend, plan, and execute comprehensive strategiesthat align with the Bank's brand and business objectives. This role is pivotalin developing and delivering targeted campaigns, advertising, and promotionalmaterials for a designated line of business (LOB), supporting growth andengagement efforts. Leading a team of MarComm professionals, this positionensures all initiatives align with the Bank’s vision, strategic priorities, andcompliance standards, while fostering strong cross-functional partnerships todrive impactful marketing results. Essential Functions: Collaborateswith the MarComm Director to set and execute strategic marketingdirection, initiatives, and budgets to implement the marketing plans. Recommends,schedules, and initiates strategically targeted advertising and marketingcampaigns for designated LOBs, incorporating digital, mobile, andtraditional channels. Oversees themaster calendar, tracking all marketing initiatives, including digital,mobile, web, and special events, ensuring alignment with business andcompliance requirements. Conducts andanalyzes market research, customer insights, and competitive trends toinform campaign planning and development. Coordinateswith the internal Creative Services team and external agencies to alignmessaging, branding, and campaign execution with the Bank’s brandstrategy. Leads thedevelopment, editing, and approval of marketing materials and campaignstailored to the Bank’s target segments and strategic objectives. Partners with internal teams and external agencies to refine media purchasing plans andoptimize reach and engagement across channels. Reviews andcoordinates advertising engagements with community and charitableorganizations, maintaining brand integrity and community relations. Manages thecreation and distribution of sales support materials and merchandise forbanking centers, events, and promotional needs. Ensures allpromotional materials are compliant with regulatory standards, workingclosely with compliance officers. Supervises the final production and quality assuranceof all campaign collateral, product materials, and disclosures for designatedLOBs. Lead and mentorstaff, fostering a collaborative and results-driven environment thatsupports individual growth and team success. Updates theDirector on team activities, campaign results, challenges, and personnelneeds. Oversees theplanning and execution of special events, including banking centeropenings, client appreciation events, and community engagements. Represents theBank in civic and trade organization involvement, establishing andmaintaining positive community relations. Monitors andmanages LOB budgets, ensuring alignment with the department’s financialgoals and accountability standards. Managesrelationships with vendors, ensuring adherence to service agreements,quality standards, and budget requirements. Regularlyreports to the MarComm Director on project status, resource utilization,and key milestones. Assumesadditional responsibilities as assigned to support evolving businessneeds. Thisposition may require travel within the Bank’s geographic area. Experience & Education: 7+ years of experience in Branding, MarCom, or Advertising, including project management. 3-5 years of supervisory and management experience, with proven leadership skills. Demonstrated success in developing and executing strategic marketing plans, ideally within a financial services or banking context. Proficiency in digital marketing, with a solid understanding of SEO, social media, and analytics. Bachelor’s degree in Advertising, Marketing,Communications, or a related field is required; a Master’s degree is preferred. Skills & Qualifications: Strong analytical abilities, with experience synthesizing insights into actionable marketing strategies. Proficient in managing relationships with external advertising agencies and vendors. Superior writing, communication, and copywriting skills; adept at balancing multiple deadlines. Self-motivated with strong decision-making and creative problem-solving abilities. Demonstrated experience with marketing compliance requirements is preferred. Knowledge of printing and graphic design techniques is desirable. Proven management experience, with a history of successfully leading teams to achieve marketing objectives. Other Requirements: Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required. Familiarity with Adobe Professional, Publisher Software, and SharePoint is highly desirable. Requires the ability to lift, carry, push, pull weightsor otherwise move objects weighing as much as10 lbs.on a regular basis and/or for extended periods of time during the workday. Occasional overtimeor extended hours may be required. We’re a culture that offers resources to benefit your overall health and well-being: Career Development and Mentorship Programs Generous paid time off, minimum 4 weeks Employee recognition, awards, and events Free vision insurance Retirement matching Tuition reimbursement This job description is not designed to be a comprehensive listing of duties, responsibilities, or activities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice. Broadway Bank is proud to be an Equal Opportunity Employer. Broadway Bank is a drug-free and tobacco-free workplace, with a nicotine-free hiring policy. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. Member FDIC #J-18808-Ljbffr