Social Media Manager

Reports to: SVP of Brand Location: Hybrid (LA–based) Status: Full-Time About Perelel Perelel is the first OBGYN-founded vitamin brand on a mission to transform women's reproductive health. As a high-growth, women-led company, we deliver stage-specific vitamins and supplements backed by medical expertise for every phase of a woman's lifecycle. Join our growing team dedicated to filling critical gaps in women's healthcare while building a community that empowers through evidence-based solutions. The Role We're seeking a Social Media Manager to lead our social strategy across all platforms. This person will manage one direct report as well as content creators and agency partners, oversee day-to-day channel execution, build content calendars, manage reporting and insights, and guide internal and external creative resources to develop best-in-class social creative. This role requires a strong creative POV, a demonstrated knowledge of the evolving social landscape, strategic brand alignment and hands-on execution. You will architect and operationalize a social ecosystem that fuels brand perception, awareness, and cultural relevance through highly engaging and brand-forward content. What You'll Do Develop and execute cross-channel social media strategies across Instagram, TikTok, YouTube, and emerging platforms Establish the full-funnel role of social within the broader marketing mix, balancing brand building, community engagement, education, and conversion Build monthly content calendar including testing plans by channel, integrating insights, competitive trends, and cultural moments to continuously elevate social presence and improve performance Identify white space opportunities and make recommendations based on audience behavior and platform trends Collaborate with brand, creative, and product teams to ensure social strategy aligns with broader marketing initiatives Lead a team and build processes and workflows that enable the team to work efficiently and cross-functionally at scale Content & Creative Development Develop content calendars grounded in marketing plans, social insights, cultural moments and always-on testing strategies Work with Creative team to produce high-performing brand-aligned content that drives engagement while preserving premium brand positioning Source, brief, and manage content creators to fuel social-first content that highlights product through highly engaging formats Ensure all content maintains scientific accuracy while remaining approachable and relatable, weaving in doctors and product experts where appropriate Partner closely with Brand, Creative and Product leadership to create social-first campaigns that amplify product launches, clinical research, and brand moments Support Brand and Creative leadership in roadmap development for new series concepts and long-form storytelling, ensuring resources and timelines are aligned to goals Community Management Manage team to build and nurture community through authentic engagement, responding to comments/DMs, and fostering meaningful conversations Collaborate closely with Brand Marketing team on community program social execution and UGC generation Performance & Optimization Own social media KPIs including reach, engagement rate, and follower growth for evergreen content as well as campaigns Conduct regular performance analysis and provide actionable insights to leadership Try new content formats, messaging, and creative approaches to optimize performance Monitor social listening and sentiment, translating insights into strategy refinements Track competitive landscape and industry trends, making recommendations for how Perelel can differentiate Stay ahead of platform trends, best-in-class creators, and competitive benchmarks; regularly share POVs and recommendations with leadership Partner closely with Influencer and Ambassador teams to brief and create high-quality native social content that deepens brand storytelling and drives measurable results Partner with Performance Marketing team to inform paid social strategy with organic insights (and vice versa) Identify high-performing organic content for paid amplification What You Bring Required 5-7+ years of social media experience, preferably in consumer health, wellness, beauty, or DTC brands Proven track record of owning, building and scaling multiple social channels including Instagram and TikTok (and preferably YouTube) Deep platform expertise across Instagram, TikTok, and YouTube with understanding of algorithm changes and best practices A strong creative POV paired with analytical rigor including setting and reporting on KPIs (engagement rate, reach, follower growth, traffic) Test and learn mindset with the ability to translate insights into actionable content strategy, testing frameworks and performance roadmaps Experience managing content creation processes from ideation through production and publishing, including hiring and managing internal teams and external partners/agencies Understanding of community management and how to build authentic, engaged audiences Ability to thrive in a fast-paced, high-growth organization with shifting priorities and ambitious goals Exceptional communication skills, project management ability and cross-functional partnership Portfolio demonstrating strategic thinking and creative execution that drove results Capcut experience is a plus Experience working in women’s health, maternal health or mission-driven brands is a plus Compensation This position comes with a salary range $130,000 - $145,000 per year + annual discretionary bonus. 50% employer contribution on medical, dental & vision insurance Unlimited PTO paid holidays product allowance FSA 401k paid parental leave life & disability insurance employee discounts much more #J-18808-Ljbffr Perelel