Paid Retail Media Manager

Job Description

About Us:

Celerity Group works with the fastest growing CPG food and beverage brands implementing proven digital retail media strategies to help increase in-store retail sales velocity. We are dedicated to innovation, quality, and creating a dynamic approach for our clients. As we continue to grow, we are looking for a talented Paid Retail Media Manager to join our team and drive our retail media initiatives. Joining our team at Celerity offers a unique opportunity to collaborate with leading CPG brands across diverse sectors including food, beverage, pet, and household brands. At Celerity, we prioritize a personal approach to team building, aiming to cultivate both personal and professional growth among our members, where strong relationships and the quality of our work are paramount. We believe in fostering a collaborative environment that values integrity and excellence in everything we do.

Position Overview:

We are seeking a highly motivated and detail-oriented Paid Retail Media Manager to support our retail media strategy. The ideal candidate will be responsible for coordinating and executing retail media campaigns, managing relationships with media partners/clients, analyzing campaign performance, and creating weekly and monthly reports. This role offers an exciting opportunity to work in a fast-paced environment and contribute to the success of our client's retail marketing efforts.

Key Responsibilities:

• Coordinate and execute retail media campaigns across various platforms, including Instacart Ads, Criteo, Walmart Connect, Amazon Ads, Kroger Ad Platform, Roundel Media Studios, Citrus Ads, Ahold Edge and Chewy.
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity.
• Manage relationships with media clients and vendors to ensure effective collaboration and campaign execution.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Assist in the development of retail media plans and budgets.
• Maintain accurate records of media placements, budgets, and performance metrics.
• Stay up-to-date with industry trends and best practices in retail media and advertising.

What does high performance look like?

• Agile and experimental, you bring new ideas and quickly achieve goals.
• Self-driven, organized, and proactive, you maintain high ethical standards.
• Passionate about retail media networks, you stay updated on the latest trends.
• You consistently complete assignments on time.
• You give your all to every task and project.
• You take full ownership of your projects, ensuring their completion.

Qualifications:

• Must have 2+ years working for a CPG brand and or retail media agency.
• Must have 3+ years of experience with the following retail media channels; Instacart Ads, Criteo, Walmart Connect, Amazon Ads, Kroger Ad Platform, Roundel Media Studios, Citrus Ads, Ahold Edge and Chewy.
• Proficiency in using marketing tools and software (e.g., retail media networks, google sheets, monday.com).
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent organizational and project management skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.

Benefits:

• Competitive salary.
• Health, dental, and vision insurance.
• Opportunities for professional development and career growth.