Analyst, Media Analytics
$75k - $113.5kSalesforce, Inc.
- # Analyst, Media AnalyticsApplyremote type: Office - Flexiblelocations: Washington - Seattletime type: Full timeposted on: Posted Todayjob requisition id: JR347968*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.## ****Overview******The Media Intelligence team at Salesforce is seeking a highly analytical, technically skilled, and business-oriented Analyst to lead the Audience & Intent Analytics workstream. This role sits at the intersection of paid media, audience strategy, analytics engineering, dashboard development, and stakeholder enablement.****This individual will own the measurement framework and reporting ecosystem used to evaluate how audience targeting, segmentation, and intent strategies influence marketing performance across the funnel. The role expands Media Intelligence’s capabilities beyond traditional campaign reporting by helping the organization better understand *who* we target, *why* we target them, and *how those audiences perform over time*.****The ideal candidate is equal parts analyst, dashboard developer, strategist, and communicator — someone who can work comfortably across complex datasets, translate insights into actionable recommendations, and partner effectively with both technical and non-technical stakeholders.****This role requires strong Tableau and SQL skills, experience working with audience or intent data, comfort operating in ambiguous environments, and the ability to drive scalable analytics solutions that influence strategic decision-making.**## ****What You’ll Do****### ****Audience Analytics & Performance Insights******Lead the Audience Analytics workstream within Media Intelligence, focused on measuring, analyzing, and optimizing how paid media audiences are defined, activated, and perform across the marketing funnel.****Responsibilities include:*** **Analyze audience performance across regions, clouds, industries, segments, personas, and journey stages.*** **Develop measurement frameworks that connect audience membership and targeting strategies to downstream business outcomes such as responses, MQLs, pipeline, and revenue influence.*** **Evaluate audience composition, saturation, engagement, and targeting effectiveness across paid media programs.*** **Conduct segmentation and cohort analyses to identify trends, opportunities, and optimization recommendations.*** **Support personalization and audience strategy initiatives through data-driven insights.*** **Partner with Paid Media, Audience Strategy, and regional stakeholders to evaluate targeting performance and refine segmentation approaches.*** **Translate complex analyses into clear, actionable business recommendations for marketing stakeholders and leadership.**### ****Audience Lifecycle Measurement******Own analytics related to the full audience lifecycle, including:*** **Audience creation and onboarding*** **Audience activation and deployment*** **Engagement and performance measurement*** **Funnel progression and downstream conversion analysis*** **Audience optimization and refresh strategies****Key areas of analysis may include:*** **Engagement by audience segment or persona*** **Content and channel effectiveness by audience*** **Account saturation and audience overlap analysis*** **Deal size, velocity, and sales cycle characteristics by audience*** **Audience contribution to pipeline and conversion outcomes****This work helps establish a closed-loop measurement framework that continuously improves audience strategy and activation effectiveness.**### ****Demandbase Audience Workflows & Intent Data Strategy******Support the operational and analytical management of audience and intent platforms, including Demandbase and related tooling.****Responsibilities include:*** **Support audience workflows and governance processes within Demandbase and related systems.*** **Partner with stakeholders to operationalize intent data strategies and measurement approaches.*** **Analyze intent signal performance and audience engagement trends.*** **Evaluate how intent-based targeting impacts paid media effectiveness and downstream funnel performance.*** **Help define audience naming conventions, mapping standards, and reporting governance.*** **Collaborate with technical teams to improve audience data accessibility and scalability.**### ****Tableau Dashboard Development******Design, build, and enhance scalable Tableau dashboards and reporting experiences that enable stakeholders to explore audience insights independently.****Responsibilities include:*** **Build intuitive, executive-ready dashboards that surface actionable audience insights.*** **Develop dashboards segmented by:** + **Cloud** + **Industry** + **Region** + **Macro-segment** + **Persona / Job Function** + **Journey Stage*** **Create scalable reporting experiences that balance standardization with stakeholder flexibility.*** **Ensure dashboards are performant, accurate, and aligned with business definitions.*** **Continuously improve reporting usability, design, and stakeholder adoption.*** **Partner with analytics engineers and data teams to improve underlying datasets and reporting infrastructure.**### ****Data Modeling & Analytics Engineering Partnership******Collaborate closely with Media Intelligence analytics engineers and data engineering teams to improve and scale audience analytics infrastructure.****Responsibilities include:*** **Define business requirements for new datasets and dbt models.*** **Support development of automated audience-performance data models.*** **Validate data quality and business logic across reporting layers.*** **Reduce reliance on manual processes through scalable automation and standardized reporting logic.*** **Document metric definitions, transformations, and reporting methodologies.**### ****Enablement & Stakeholder Education******Drive adoption, understanding, and self-service usage of audience analytics tools and insights across Media Lab stakeholders.****Responsibilities include:*** **Deliver enablement sessions, walkthroughs, and training materials.*** **Create documentation and educational resources for dashboards, metrics, and audience methodologies.*** **Help stakeholders understand audience data nuances, targeting logic, and measurement frameworks.*** **Partner with stakeholders to improve data literacy and reporting adoption.*** **Serve as a trusted analytics advisor to Paid Media, Audience Strategy, and Marketing teams.**## ****Qualifications****### ****Required Qualifications***** **4+ years of experience in analytics, business intelligence, marketing analytics, audience analytics, or related fields.*** **Advanced Tableau dashboard development experience.*** **Strong SQL skills and experience working with large-scale datasets.*** **Experience analyzing marketing, paid media, audience, or funnel performance data.*** **Strong analytical thinking and problem-solving skills.*** **Experience translating complex data into actionable insights for business stakeholders.*** **Excellent communication and stakeholder management skills.*** **Ability to manage multiple projects and priorities in a fast-paced environment.*** **Comfortable operating in highly cross-functional environments.**### ****Preferred Qualifications***** **Experience working in B2B SaaS or enterprise marketing environments.*** **Familiarity with audience platforms such as Demandbase, 6sense, LinkedIn Matched Audiences, or similar technologies.*** **Experience with account-based marketing (ABM) and intent data strategies.*** **Experience with Snowflake, dbt, or modern analytics engineering workflows.*** **Understanding of paid media performance metrics and marketing attribution concepts.*** **Experience building scalable reporting frameworks and data governance processes.*** **Familiarity with Salesforce campaign and funnel data structures.**## ****What Success Looks Like******Success in this role will be measured through:*** **Adoption and usage of audience analytics dashboards across stakeholder groups.*** **Improved visibility into audience composition, targeting effectiveness, and performance.*** **Increased ability to measure audience impact across funnel stages.*** **Reduction in manual audience reporting processes through automation and scalable data models.*** **Actionable insights that influence targeting strategies, segmentation decisions, and media optimization.*** **Strong stakeholder trust, enablement, and cross-functional partnership.**## ****About Media Intelligence******The Media Intelligence team enables paid media marketers with the data, reporting, insights, and measurement frameworks needed to optimize performance and drive business outcomes. The team operates at the intersection of analytics, data engineering, reporting, and strategic consulting — partnering closely with Paid Media, Audience Strategy, Finance, and Data Engineering teams to power data-driven decision-making across global marketing programs.****Media Intelligence combines technical depth with business context, helping stakeholders move beyond reporting into actionable intelligence and optimization.**Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: ### ### ### At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $75,000 - $113,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
- J-18808-Ljbffr Salesforce, Inc.
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Analyst, Media Analytics in Seattle, WA vacancy
$43.89k - $102.08k
The Hispanic Alliance for Career Enhancement is seeking an Analyst for the Client Financial Analysis and Optimization team at CVS Health... ...support to enhance business retention. Candidates will develop analytic skills, work with a variety of internal teams, and engage...SuggestedFull time- ...renewable energy consultancy is seeking an experienced Senior Analyst to support various projects within their Renewable Fuels portfolio... ...full-time position based in Seattle requires expertise in analytical modeling and data analysis, as well as the ability to communicate...SuggestedFull time
$80k - $95k
LendingTree, LLC is seeking a Business Analyst for their Seattle office. The role requires a hybrid schedule and involves delivering analytical insights, supporting the Revenue Operations group, and conducting detailed analyses using SQL and Snowflake. Candidates should...SuggestedRemote jobWork at office- Fanatics Collectibles is seeking a Business Strategist for its Seattle office. The role requires analytical skills to make product and commercial decisions, with responsibilities including building financial models and evaluating product opportunities. The ideal candidate...SuggestedWork at office
- TikTok is hiring a Strategy & Analytics Associate in Seattle to enhance the growth of its E-commerce business. The role involves developing revenue targets, conducting market research, and leveraging analytical insights to drive strategy. The ideal candidate has strong...Suggested
- Analyst Performance Analytics - Dedicated Southern Glazers Wine & Spirits • Bellevue, WA, United States Southern Glazer's offers a competitive compensation package with expected first year total earnings of $61,500-81,500 / year including bonus, based on your education...Full timeWork experience placementFlexible hoursWeekend work
- ...predictive models using Python to simulate financial and behavioral impacts of proposed compensation plan changes. Conduct deep-dive analytics to uncover hidden trends and evaluate ROI of incentive compensation programs. Extract, manipulate, and transform large datasets...
$94k - $142.3k
## Senior Analyst - Global Incentive Compensation AnalyticsApplyremote type: Office - Flexiblelocations: Washington - Bellevuetime type... ...for an Senior Data Analyst, Global Incentive Compensation Analytics. This highly technical role will focus on generating deeper insights...Currently hiringWork at office- ...communication skills. Ability to multi-task, set priorities and work efficiently in a high-paced environment. Skills: SQL Product Analytics Experimentation Education: ~ Bachelor's or relevant exp. About US Tech Solutions: US Tech Solutions is a global...Contract work
US Tech Solutions
Kirkland, WA2 days ago $120k - $185k
...colleagues, friends, and family. WHAT WE DO Our Data and Analytics consultants work with clients at all levels of the... ...themselves Data Architects, Data Engineers, Data Scientists, Analysts and Data Governance professionals. Experience may include but...Permanent employmentSEI
Seattle, WA14 hours ago- Salesforce, Inc. is seeking a Senior Analyst for the Global Incentive Compensation Analytics team in Bellevue, Washington. This role focuses on leveraging data-driven insights to influence sales compensation decisions using advanced statistical methods. The ideal candidate...
- McKinsey & Company is looking for a data engineer to support scalable analytics in Seattle. In this role, you will work closely with stakeholders and internal teams to deliver high-quality data solutions across various client engagements. Your responsibilities will include...
- Lead Analyst - Applied Marketing Analytics Full-time Annik is a global data and analytics solutions company helping businesses leverage their data assets to deliver tangible business value. We work with businesses across the globe and industries to help them achieve success...Full timeVisa sponsorshipWork visa
$134k - $242.4k
...Team Data Science at Stripe is a vibrant community where data analysts, data scientists, and engineers learn and grow together. You'll... ...drive company-wide initiatives. We have a variety of Data Analytics roles and teams across Stripe and will seek to align you to the...Work at officeLocal areaRelocationShift work$74.35k
## Senior Management Analyst, Analytics and Research ITApplyremote type: Medical Centers Only - 1 Day Remote per Weeklocations: Seattle, WAtime type: Full timeposted on: Posted Todayjob requisition id: REQ-0000134130**Job Description****UW MEDICINE IT SERVICES** has an...Full timeTemporary workFor contractorsWork at officeImmediate startRemote workMonday to FridayShift workDay shift$100k - $125k
A consulting firm in Washington, DC, seeks a Senior Data Analyst Consultant to provide business intelligence and data analytics for government clients. The ideal candidate has over 10 years of experience and a relevant Bachelor's degree. The role involves utilizing tools...- UW Medicine IT Services is looking for a Senior Management Analyst to provide high-level support in analytics and research IT. This hybrid role includes responsibilities such as managing budgets, coordinating executive meetings, and developing team performance metrics....
$134.43k - $188.21k
## Senior People Analytics Data AnalystApplylocations: Greater Seattle Areatime type: Full timeposted on: Posted Todayjob requisition id... ...We are seeking a highly skilled and detail-oriented Senior Data Analyst to join our Human Resources People Analytics team. In this...Permanent employmentTemporary workLocal areaRelocation package- Rover.com is seeking a Business Analyst to enhance the safety of the pet-care community. This hybrid role requires candidates to work... ...detection initiatives. The ideal candidate should have a background in analytics or data science with strong communication skills and a passion...2 days per week
- Summary The Data Analyst 2 supports the Inventory Audit organization by delivering advanced analytics, reporting, and data storytelling to inform strategic decisions. The role emphasizes data integrity, process improvement, and cross functional stakeholder engagement....
- ...visa status. Who we’re looking for: We are seeking a Business Analyst to partner closely with Rover’s Infosec team and Trust and... ...passionate about starting from ground zero and building a highly effective analytical program with relative autonomy. #J-18808-Ljbffr RoverFull timeWork at officeRelocationWork visa2 days per week
- ...real time experiences that customers increasingly expect. Digital Analytics is tasked with measuring and analyzing the current customer... ...long term, profitable customer relationships. As a Technical Data Analyst, you will work as a member of a cross-functional team to...Local area
- Liquidhub Inc is looking for a Lead Analyst - Applied Marketing Analytics in Bellevue, Washington. The successful candidate will strong experience in business analytics and SQL to generate actionable insights, supporting marketing teams through data-driven decision making...
$99.4k - $150.3k
Responsibilities Predictive Modeling: Build, validate, and deploy predictive analytics models to forecast hiring trends, attrition risks, and talent supply gaps. ML Integration: Apply machine learning techniques (such as regression, classification, or natural language processing...$99.4k - $150.3k
## Sales Strategy Senior Analyst, CRO AnalyticsApplyremote type: Office - Flexiblelocations: Washington - Seattle: California - San Franciscotime... ...to build gold-standard dashboards and inventive, intuitive analytics tools that will serve as the cornerstone for our sales and...Work at office- A leading IT consulting firm is seeking a Recruitment Manager to oversee compensation analytics and equity administration for North America and LATAM. The ideal candidate will have a Bachelor's Degree in HR or related field and over 5 years of experience in compensation...Contract work
$1,000 per month
...sponsorship for an employment‑based visa status. This Business Analyst partners closely with Rover’s Infosec team and Trust and... ...emerging trends and opportunities which inform deeper research and analytical efforts. Develop and Refine Detection Models: Develop and...Full timeWork at officeLocal areaRelocationWork visaFlexible hours2 days per week$72.39k - $104.72k
...marketing. We deliver everything a traditional media agency has to offer and have grown into... ...media. Job Description The Senior Analyst, Data & Platforms role with Spark Foundry... ...objectives; share results from audience analytics reports with clients when available Actively...Temporary workFreelanceFlexible hours$78.2k - $135.4k
Dormont Manufacturing Co is seeking a Data Analyst II to leverage web and app traffic data, analyze listings, and define growth metrics... ...a Bachelor's degree in a related field and 3+ years of analytical experience. You'll build Tableau dashboards and collaborate across...$99.2k - $138.88k
...ORIGIN is seeking a candidate in Seattle to support the design, development, and fabrication of space vehicles. You will provide analytical support for decision‑making, impacting all aspects of production. Must have 2+ years in business analysis and experience in a manufacturing...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Analyst, Media Analytics. Be the first to apply!
Related searches
- health analyst Seattle, WA
- hospitality analyst Seattle, WA
- senior contracts analyst Seattle, WA
- international analyst Seattle, WA
- incident response analyst Seattle, WA
- manufacturing analyst Seattle, WA
- military analyst Seattle, WA
- pharmacy analyst Seattle, WA
- senior internal controls analyst Seattle, WA
- invoice analyst Seattle, WA