Content Creator

Content Creator

Hot Job

Denver, CO 80207

Overview

Salary Range $60,000.00 - $75,000.00 Salary/year Position Type Full Time Category Marketing

Description

Job Summary

Topo Designs is looking for an in-house UGC Content Creator to make the scroll-stopping, phone-shot content that sells our bags and apparel. Think travel pack-outs, airport carry-on tests, fit checks and product deep dives.

You'll concept, shoot, edit and iterate short-form video and photo built for performance. Paid social is your first customer: you'll work with our Senior Paid Media Manager to turn ad data into new hooks, angles and variations, then do it again next week. You'll also feed our organic channels through briefs from the Social & Community Manager.

Experience & Education Requirements

3+ years creating short-form video content, with a portfolio of UGC-style work

Bachelor's degree in related field preferred

Proven experience making content for paid social (Meta, TikTok), with results you can point to

Working knowledge of how creative drives hook rate, hold rate, CTR, CVR, CPA and ROAS

Strong editing skills in CapCut, Edits, Premiere, Final Cut or similar

Comfortable shooting on your own, phone-first, and on camera when needed

DTC ecommerce experience preferred; outdoor, travel, bags or apparel strongly preferred

Skills & Qualifications

Hooks and angles: Can turn one product brief into 5-10 distinct concepts

Native editing: Edits for each platform's format, pacing, captions and sound

Test-and-learn mindset: Reads performance data, kills losers fast, scales winners

On-camera ease: Natural in front of the lens, and good at directing friends, staff and customers

Product storytelling: Makes features (pockets, materials, carry-on fit) feel useful and real

Organization: Keeps a clean, tagged content library and version tracking

Speed: Ships multiple finished assets every week without losing quality

Key Responsibilities

Paid social creative (about 70% of time)

Create UGC-style, testimonial, product demo and lifestyle content for Meta, TikTok, Pinterest and YouTube ads

Produce multiple variations of each concept to test hooks, angles, messaging and CTAs

Partner with the Senior Paid Media Manager on a weekly test plan and read results together

Iterate fast on winning formats and build repeatable, scalable templates

Optimize every asset for hook rate, hold rate, CTR and conversion

Organic content (about 30% of time)

Create posts, reels and stories from briefs written by the Social Media & Community Manager

Capture behind-the-scenes, team and product drop content

Direct and shoot phone-style content at all lifestyle and studio photoshoots for behind the scenes, fit check and brand storytelling content with on-set talent.

Content operations

Maintain an organized, searchable content library with version tracking

Coordinate with the creative team so UGC-style work complements brand campaign content

Stay current on platform trends, creator best practices and new ad formats

How to apply

Please include a link to a portfolio or reel with short-form video examples in your resume, including paid social work, and brief notes on your role in each piece and any results (hook rate, CTR, CPA, ROAS). Applications without video examples will not be considered.

Benefits include medical, dental, vision, 401k with a match, an annual activity and mental health allowance, Flexible Time Off, paid volunteer days and a generous product allowance and discount.