Store Manager

Store Manager

Goodwynn's is a performance-driven outdoor company built around premium gear, expert service, and hospitality. Our stores are designed to support customers before, during, and after their adventures, whether they're here for gear, service, demos, coffee, or a beer.

The Store Manager is responsible for the overall performance, culture, and success of their assigned store.

The Store Manager oversees the daily operations, team leadership, and financial performance of their store. This role balances people leadership, operational execution, and customer experience to ensure the store operates efficiently while delivering a consistently high-quality customer experience.

The Store Manager is responsible for the people and operational success of their store. They are responsible for building, developing, and retaining a strong team, translating business goals into clear expectations, and ensuring company standards are upheld across all departments, including retail, rentals, service, and experience.

Job Responsibilities

Leadership & Culture

• Serve as the primary leader and culture carrier for the store.
• Lead with consistency, fairness, and professionalism; set clear expectations and hold the team accountable.
• Coach, mentor, and develop team members, creating pathways for growth and advancement.
• Foster strong communication throughout the store so staff have the information they need to succeed.

Staffing & People Management

• Hire, onboard, train, and retain high-quality staff across all store roles.
• Build and manage store schedules using business data to ensure proper coverage and labor efficiency.
• Maintain accurate documentation related to performance, attendance, feedback, and corrective action.
• Conduct regular check-ins, performance reviews, and compensation conversations with direct reports.
• Address performance issues promptly and consistently, including disciplinary action and terminations when necessary, in alignment with company policy.
• Review and approve time-off requests, timecards, and schedule changes.

Operations & Safety

• Oversee all daily store operations and ensure smooth execution across departments.
• Maintain a safe, clean, and welcoming environment for staff and customers.
• Take immediate action in situations that could impact safety, facilities, inventory, or the company's reputation.
• Ensure incident reporting is completed accurately and in a timely manner.
• Coordinate repairs, maintenance, cleaning, and general facility needs.

Business & Financial Performance

• Own the store's sales performance and controllable expenses.
• Use sales, labor, and operational data to identify trends and drive improvement.
• Execute loss-prevention practices and maintain awareness and compliance among staff.
• Partner with ownership and leadership on store-level planning and performance goals.

Merchandising, Product & Guest Experience

• Execute merchandising plans and floor transitions.
• Ensure the sales floor is well-presented, shoppable, and aligned with brand standards.
• Identify product gaps or opportunities and communicate feedback to the CEO & COO.
• Oversee customer issue resolution, including warranty claims, ensuring fair and thoughtful outcomes.
• Set and maintain high standards for customer service across all departments.

Systems & Cross-Department Support

• Maintain working knowledge of POS, rental, and inventory systems used by Goodwynn's.
• Support retail floor, rentals, service, and bar operations as needed to meet business demands.
• Act as the primary point of contact for store-level security and operational issues.

Professional Development

• Actively pursue ongoing development in retail, service, rentals, and people leadership.
• Stay informed on industry trends and best practices relevant to store operations.

Requirements

Key Competencies:

• People Leadership: Ability to lead, coach, and hold teams accountable while building a positive store culture.
• Operational Management: Strong execution of daily store operations across retail, rentals, service, and hospitality.
• Business Acumen: Uses sales, labor, and expense data to drive performance and make sound decisions.
• Customer Experience: Delivers and models high-quality service and effective issue resolution.
• Communication & Problem Solving: Communicates clearly, adapts quickly, and resolves issues in a fast-paced environment.

Qualifications:

• 2+ years of retail and/or service management experience, including direct supervision of staff
• Proven experience leading, scheduling, and developing teams of 5–10 employees
• Strong working knowledge of daily retail operations, including sales, staffing, and customer service
• Ability to read and act on basic sales, labor, and performance data
• Experience handling performance management, coaching, and corrective conversations
• Comfort working across multiple functions (sales floor, rentals, service, bar, or similar environments)
• Proficiency with POS, scheduling, and basic inventory systems
• Excellent communication, organization, and problem-solving skills
• Ability to work a flexible schedule, including weekends and holidays