Account Executive (Healthcare Public Relations) (New York City Metropolitan Area)

ACCOUNT EXECUTIVE

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SUMMARY

As an account executive, you are an integral part of a team of hard-working, talented individuals who serve as advisors to some of the world’s largest and most well-known healthcare brands. Supervisors work closely with you as you support the team on a variety of account responsibilities, focusing in the areas of project management and media relations.

CORE RESPONSIBILITIES

Project management

• Develop skills in project management to support MCS client programs
• Provide a high level of organization, attention to detail and timeline management (e.g., create and update project trackers and timelines)
• Contribute to seamless operations of projects by providing prompt follow-through and frequent, clear and candid communication with teammates, clients and vendors
• Be alert to potential problems and identify feasible solutions; present recommendations to senior team member in a timely fashion
• Direct junior teammates/interns and vendors in the implementation of key tasks, as assigned by ASs and SAEs; delegate position-appropriate tasks
• Demonstrate initiative in anticipating next steps in implementing day-to-day account work
• Support the development of monthly invoicing which includes detailed invoice wording and/or activity reports; maintain accurate records of project expenses
• Learning and managing the client review/approval system, such as Veeva, for all materials

Media relations

• Conduct and assist in the management of traditional and social media relations campaigns to achieve results for clients
• Contribute to the development of media strategy, including setting objectives, and developing key messages
• Demonstrate knowledge of relevant print, broadcast and online/digital media outlets, including key reporters, content, style and lead time; identify leads for stories by researching editorial calendars, previous articles, etc.
• Develop angles specifically tailored to target media that support client media goals
• Establish and work to maintain productive relationships with key reporters, editors and producers; improve quality and sophistication of media pitches to increase placements in target media
• Supervise the ongoing updates of MCS media lists
• Proactively monitoring Help A Report Out alerts (HARO) and flagging relevant opportunities to senior team members and clients

OVERALL AGENCY GROWTH RESPONSIBILITES

New business development

• Support the new business goals of the agency by:
• Alerting appropriate teams to potential leads
• Gathering background information and conducting research
• Sharing ideas and participating in creative brainstorming sessions
• Assisting with program and slide development

Agency growth & impact

• Strengthen the agency by:
• Taking part in trainings, workshops, or other learning opportunities and beginning to apply those learnings to strengthen the team and client work
• Building an understanding of the agency’s ideas, perspectives, and industry trends, and starting to bring those into team discussions or work where relevant
• Participating in brainstorms, culture activities, or internal initiatives when opportunities arise
• Contributing to a positive, collaborative team environment and supporting team knowledge sharing
• Representing the agency in a positive and professional way and helping share opportunities (e.g., referrals, posting roles, job fairs)

QUALIFICATIONS

• Bachelor’s degree in communication, public relations, journalism, or related field
• 2-3 years of experience in the field of public relations, healthcare-specific experience a plus
• Proficiency in software such as Word, Excel, PowerPoint, Adobe Acrobat, and AI platforms such as ChatGPT, Gemini, Claude, etc.
• Knowledge of how to use all major social media platforms and an active interest in learning how to implement social media marketing programs
• Meticulous writing and editing skills with attention to organization, word usage, sentence structure, grammar and punctuation, and conscientious incorporation of copy edits

MCS CHARACTERISTICS

Account executives are expected to demonstrate our agency characteristics in their work. Every day, our employees are expected to:

• Maintain a collaborative mentality: Demonstrate a strong, cordial working relationship with each other. Build rapport, mutual respect and collaborate effectively leading to solid client/agency relationships based on confidence and respect. Proactively offer support to the team and agency, regardless of the task.
• Be accountable: Take responsibility for your work and demonstrate a willingness to learn from others. Deliver tasks on time and accurately.
• Demonstrate strategic and critical thinking abilities: Produce smart solutions to challenges and high-quality results for clients. Identify new courses of action when encountering obstacles and cultivate innovative ideas that add value to work. Most importantly, ask questions and challenge assumptions.
• Seek opportunities for personal professional development: Take initiative and seize opportunities to increase your knowledge of our craft, stay current about industry trends and drive a successful career.

Salary: $55,000–$75,000

The base salary range listed represents the pay range for this role. Final compensation will be determined based on skills, experience, and qualifications.

Benefits: Comprehensive benefits package including health and paid time off