Group Creative Director

Intuit, the parent company of Credit Karma, is seeking a Group Creative Director to guide a multidisciplinary team and define the creative vision for the member-facing ecosystem across channels and lifecycle marketing. This on-site role in Oakland, CA centers on building a unified creative system that balances brand excellence with personalized content at scale, while collaborating with senior stakeholders and cross-functional partners. The position offers a salary range of USD 213,500 to 289,000 per year and requires 12+ years of creative leadership experience. Responsibilities Define and evolve Credit Karma's creative vision and standards across all owned channels, ensuring every touchpoint is useful, human, and unmistakably on-brand. Develop a unified creative system that balances brand excellence, scalable personalization, and efficient operations. Lead and develop a team of Creative Directors, Art Directors, Writers, Designers, and Content Strategists, nurturing creativity, accountability, and ongoing growth. Collaborate with Lifecycle Marketing, Product Marketing, Growth, and Analytics to translate business goals and member insights into creative strategies for onboarding, engagement, retention, cross-sell, and win-back programs. Lead exploration and scaling of AI-powered creative and automation, building operating models that fuse AI tooling with human-centered storytelling and creative judgment. Define Credit Karma's voice, tone, and content frameworks to enable consistent yet personalized messaging across millions of member interactions. Champion ongoing experimentation, using data and member insights to enhance creative effectiveness. Lead executive reviews and presentations, influencing senior stakeholders and cross-functional partners. Oversee external agencies, freelancers, and production resources as needed. Drive measurable outcomes such as member engagement, retention, product adoption, and brand affinity. Requirements 12+ years of creative leadership experience across in-house, agency, technology, consumer, or financial services sectors. More than five years leading senior creative talent, including Creative Directors, Art Directors, Writers, and Designers. Proven track record directing large-scale owned channel ecosystems such as lifecycle marketing, CRM, email, push, content, editorial, and social. Demonstrated success building creative organizations and systems that support high-volume, personalized content production at scale. A strong portfolio demonstrating strategic thinking, creative excellence, and measurable business impact. Exceptional presentation, storytelling, and stakeholder-management abilities. Deep understanding of customer journey design, audience segmentation, and modern digital communication platforms. Familiarity with AI-powered creative and marketing technologies, including generative AI and automation tools. Experience in consumer technology, fintech, financial services, subscription, or digital-first environments. Expertise in lifecycle marketing, CRM strategy, retention, and personalization frameworks. Experience building in-house creative organizations supporting multiple business units. Proven success evaluating and scaling AI-enabled workflows and human-in-the-loop operating models. Strong operational leadership in resource planning, budgeting, organizational design, and vendor management. Experience overseeing content strategy, editorial operations, and organic social programs.Passion for mentoring diverse creative talent and building inclusive, high-performing teams. Collaborative and empathetic leader aligned with Credit Karma's values: Hope, Ownership, Progress, and Empathy (H.O.P.E.). Technologies Generative AI AI tooling Automation tools Benefits Cash bonus Equity rewards Benefits #J-18808-Ljbffr