Social Content & Community Manager, Waring

Job Description

Position Summary

Waring is seeking a creative, digitally savvy, and foodservice-focused Social Content & Community Manager to lead the development and execution of our social media strategy, content creation efforts, and community engagement programs.

This role will serve as the voice of the Waring brand across social channels, building meaningful connections with chefs, operators, dealers, consultants, chain accounts, and foodservice influencers. The ideal candidate combines storytelling, content creation, social platform expertise, community management, and analytical thinking to drive brand awareness, engagement, and lead generation.

This individual will help transform Waring into a social-first brand by creating compelling content that showcases our products in real-world applications while amplifying customer success stories, industry partnerships, culinary innovation, and operator insights.

Waring’s Mission:

Empowering the people shaping the future of food through innovative solutions, trusted performance, and an unwavering commitment to culinary excellence.

Waring’s Vision:

To become the most influential innovation partner in the culinary world, that professionals turn to first when they are looking to create what’s next!

Key Responsibilities

• Develop and execute Waring's organic social media strategy across LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms.
• Build and manage monthly content calendars aligned with product launches, promotions, trade shows, customer success stories, and brand campaigns.
• Ensure content reflects Waring's brand voice and strategic positioning.
• Identify emerging social trends, formats, and opportunities relevant to the foodservice industry.
• Optimize content performance through testing, learning, and continuous improvement.

Content Creation & Storytelling

• Short-form video
• Reels and TikToks
• Culinary applications
• Customer testimonials
• Employee stories
• Trade show coverage
• Educational content
• Capture on-site content at:
• Industry trade shows
• Partner with culinary, sales, product management, marketing, and national account teams to develop compelling stories.

Community Management

• Serve as the daily voice of the Waring brand across all social channels.
• Monitor comments, direct messages, mentions, tags, and conversations.
• Respond to customer inquiries and engage with followers in a timely and professional manner.
• Foster meaningful conversations with chefs, operators, consultants, influencers, and industry leaders.
• Identify opportunities to proactively engage with relevant foodservice content and conversations.
• Escalate customer service and product issues to appropriate internal stakeholders.

User-Generated Content & Advocacy

• Develop programs that encourage chefs, operators, and distributors to share Waring content.
• Source, secure rights, and repurpose user-generated content.
• Build relationships with culinary influencers, chefs, industry personalities, and equipment advocates.
• Create programs that increase customer advocacy and brand loyalty.
• Monitor industry trends, competitor activity, customer sentiment, and emerging conversations.
• Gather actionable insights that inform marketing, product development, customer support, and sales strategies.
• Identify new market opportunities and content themes based on audience feedback.

Cross-Functional Collaboration

• Partner closely with:
• Marketing
• Product Management
• Culinary Innovation
• National Accounts
• Customer Service
• eCommerce
• Support product launches with integrated social activation plans.
• Collaborate on dealer and customer marketing initiatives.
• Assist in creation of digital assets that support sales and customer engagement efforts.

Analytics & Reporting

• Track and report key social media KPIs including:
• Audience growth
• Engagement rates
• Reach and impressions
• Video views
• Website traffic
• Community response times
• Deliver monthly performance reports and recommendations.
• Provide insights on top-performing content and emerging opportunities.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 3-5+ years of social media, content marketing, community management, or digital marketing experience.
• Strong understanding of LinkedIn, Instagram, YouTube, TikTok, and emerging social platforms.
• Experience creating social-first video and visual content.
• Excellent written and verbal communication skills.
• Strong photography, videography, and content editing skills.
• Experience using social management and analytics platforms.
• Ability to manage multiple projects in a fast-paced environment.

Preferred

• Experience in foodservice, hospitality, culinary, restaurant, or B2B marketing.
• Experience managing influencer and creator partnerships.
• Familiarity with Adobe Creative Suite, Canva, CapCut, and video editing platforms.
• Experience supporting trade shows and live event content.
• Passion for food, culinary innovation, and restaurant operations.

Success Metrics

Within 12 months, this role will be measured by:

Audience Growth

• Increase Waring social community by 40-50%.

Content Production

• Consistently and methodically publish high-quality video, photo, and educational content.

Community Health

• Maintain rapid response times and high engagement rates.

Advocacy

• Grow user-generated content and chef/operator participation.

Business Impact

• Increase website traffic, product awareness, lead generation, and account engagement through social channels.

Ideal Candidate Profile

The ideal candidate is a storyteller, creator, community builder, and food enthusiast who thrives at the intersection of marketing, culinary culture, and digital engagement. They are equally comfortable shooting video at a restaurant kitchen, interviewing a chef at a trade show, developing a content strategy, and engaging directly with customers online.

Their mission: Make Waring the most engaging and respected commercial foodservice equipment brand on social media.

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.

What We Offer:

• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401k and company match
• EAP & Employee Wellness Programs
• Free breakfast and lunch in the Stamford office

About Conair:

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO , Scünci , TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.

We are an equal opportunity employer. We employ people solely on the basis of how their skills, qualifications and experience match the requirements of the role. It’s our policy not to discriminate against individuals on the basis of race, color, ethnic or national origin, gender, sexual orientation, age, religion, marital status or disability, or any other characteristic/group as defined by a country’s legislation.