Product Marketing Manager
Jobtailor
Own positioning and messaging for Teserac's platform and capabilities across the website, sales materials, campaigns, and events. Develop and maintain buyer personas for data center operators, facilities and infrastructure teams, and executive stakeholders. Translate technical capabilities into customer value and business outcomes with product management. Lead go-to-market planning for new products and features, including launch strategy, release messaging, and cross-functional coordination. Define launch goals and success metrics, and report launch performance to leadership. Support pricing and packaging decisions with market and customer input. Build and maintain sales enablement assets, including pitch decks, product one-pagers, battlecards, demo scripts, case studies, and objection-handling guides. Train sales and customer-facing teams on positioning, competitive differentiation, and new releases. Write and edit solution briefs, web copy, and technical blog posts with subject matter experts. Track competitors and adjacent categories, and maintain competitive analyses. Run win/loss interviews and gather customer insights to inform messaging, product priorities, and go-to-market strategy. Support analyst and industry relations and bring market perspective to leadership and roadmap discussions. Requirements 3–6 years of product marketing experience in B2B SaaS, ideally for technical, infrastructure, or data-intensive products. Proven track record owning positioning, messaging, and product launches end to end. Experience building sales enablement content and training sales teams; comfortable presenting to sales, customers, and executives. Strong writer and storyteller who can turn complex technical concepts into clear, compelling narratives. Experience with competitive analysis, customer research, and win/loss programs. Comfortable working directly with founders, product, engineering, and sales in a fast-moving startup environment. Familiarity with CRM, marketing automation, and content management platforms. Able to travel occasionally for customer meetings, trade shows, and industry events. Fluent in English and eligible to work in the United States. Domain knowledge in data centers, critical power and infrastructure, observability,
AI/ML
, or industrial IoT is a strong plus. Experience marketing to operations, facilities, or infrastructure buyers is a plus. Core Competencies Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies for B2B SaaS products. Proficient in creating sales enablement content and conducting competitive analysis to drive customer engagement and product success. Highest-signal resume keywords Product Marketing Experience Sales Enablement Content Development Competitive Analysis Technical Writing B2B SaaS Expertise Hard Skills Positioning Messaging Go-To-Market Strategy Sales Training Customer Research Win/Loss Analysis Metrics Definition Content Creation Market Analysis Product Launch Management Soft Skills Storytelling Presentation Skills Collaboration Communication Industry Keywords Data Centers Infrastructure AI/ML Industrial IoT Critical Power Observability Tools & Technologies CRM Marketing Automation Content Management Platforms #J-18808-Ljbffr JobtailorVacancy posted 2 days ago
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