Consumer Insights Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.

#LI-BB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $94,300 - $122,600

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

At BBU, the consumer insights group seeks people who endeavor to create a Competitive Advantage through Insights.


The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights that drive brand growth and business performance.


This role is responsible for designing, managing, and synthesizing qualitative and quantitative research to identify opportunities, assess business challenges, and inform decision-making. Provide coaching, guidance, and project leadership to less experienced team members and agency partners, while contributing to the development of Consumer Insights best practices and capabilities.

Working closely with internal stakeholders and external research partners, this individual will champion the voice of the consumer and translate data into compelling stories and recommendations. The ideal candidate is equally comfortable managing research projects, analyzing multiple data sources, and communicating insights in a clear and impactful way.

Key Responsibilities:

• Demonstrated ability to uncover consumer insights that influence business decisions and drive growth.
• Strong understanding of qualitative and quantitative research methodologies and their application to real business challenges.
• Ability to translate complex data into clear, actionable recommendations for business partners.
• Experience managing consumer learning agendas across brands, innovation initiatives, or business challenges.
• Strong project management skills with the ability to manage multiple priorities and stakeholder needs.
• Proven ability to build productive relationships and influence cross-functional partners without direct authority.
• Curious, proactive mindset with a passion for understanding consumers and identifying growth opportunities.
• Excellent communication, storytelling, and presentation skills.

Principal Accountabilities:

• Lead consumer research initiatives that support brand, innovation, and commercial decision-making.
• Develop and execute research plans using qualitative, quantitative, syndicated, and internal data sources.
• Analyze and synthesize research findings into actionable business recommendations.
• Partner with Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs and develop solutions.
• Manage external research vendors, agencies, and study execution from design through reporting.
• Support development of consumer learning agendas for assigned brands and categories.
• Deliver clear and compelling presentations that bring consumer insights to life and influence action.
• Leverage syndicated, marketplace, shopper, and consumer data to identify trends, opportunities, and risks.
• Contribute to the development of best practices, tools, and approaches that strengthen the Consumer Insights function.
• Serve as an advocate for the consumer in key business discussions and decision-making processes.

Behavioral Competencies:

• Ability to achieve specific objectives/outcomes and set/meet key initiatives
• Ability to collaborate with internal co-workers to fulfill deliverables/commitments
• Manage multiple projects simultaneously
• Self-Starter / Work in a proactive and aggressive manner (Empowered to Make Decisions)

Education and Work History:

• Bachelor's degree required; Master's degree preferred in Marketing, Consumer Insights, Psychology, Sociology, Anthropology, Business, Statistics, or related field.
• 5-8 years of experience in Consumer Insights, Market Research, Analytics, or a related discipline.
• Experience leading both qualitative and quantitative research projects from design through implementation.
• Demonstrated ability to integrate multiple data sources into meaningful business insights.
• Demonstrated analytical skills with the ability to generate business insights from diverse data sources
• Strong analytical and critical thinking skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to influence stakeholders across functions and levels of the organization.
• Proficiency in PowerPoint, Excel, and data visualization/reporting tools.
• Domestic travel: 10-20%
• Ability to be in-office five days a week

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.