Sales Associate

Job Description

Job Description

Benefits:

• Bonus based on performance
• Employee discounts
• Free uniforms
• Training & development

Position Summary
The Sales Associate is the first point of contact for members and prospective clients and plays a critical role in delivering an exceptional studio experience while driving membership growth. This role is responsible for generating leads, converting prospects into members, building relationships, supporting member retention, and ensuring smooth front desk operations.

The ideal candidate is energetic, outgoing, sales-driven, highly organized, and passionate about delivering outstanding customer service in a fast-paced fitness environment.

We Offer

• Extensive Paid Training: We provide comprehensive paid training and certifications to ensure your success.
• Competitive Compensation: Enjoy competitive base pay, commission, and performance bonuses.
• Studio Membership: Access a free Studio Membership as part of your perks.
• Product Discounts: Take advantage of exclusive discounts on our products.
• Flexible Scheduling: Benefit from a schedule that accommodates your educational or personal goals.
• Casual Dress Code: Embrace a fitness casual dress code in a comfortable work environment.
• Collaborative Atmosphere: Work in a passionate and collaborative environment.
• Growth Opportunities: Gain the opportunity to learn every aspect of the business, with the potential to become a Franchisee or Business Owner.

Key Responsibilities

Membership Sales & Lead Conversion

• Execute consultative sales conversations to convert leads into Orangetheory memberships 
• Conduct studio tours and introductory consultations for prospective members 
• Follow up with leads through calls, texts, and email outreach 
• Build rapport with prospects to understand goals and recommend membership solutions 
• Consistently work toward individual and studio membership sales goals 
• Promote studio challenges, retail offerings, and special membership promotions 

Member Experience & Retention

• Deliver a welcoming, energetic, and professional first impression to every member and guest 
• Build strong relationships with members to create connection and increase retention 
• Greet members by name and provide personalized service 
• Proactively engage members before and after class to strengthen community connection 
• Address member questions and concerns promptly and professionally 
• Support retention efforts through outreach, follow-up, and member engagement initiatives 

Front Desk Operations

• Manage daily front desk responsibilities efficiently and accurately 
• Check members into class and assist with booking, account updates, and membership questions 
• Maintain accurate member profiles and studio records within studio systems 
• Ensure studio communication is timely, professional, and consistent 
• Support opening and closing procedures as assigned 

Studio Presentation & Operations

• Maintain a clean, organized, and professional front-of-house environment 
• Ensure the lobby, retail displays, and common areas reflect Orangetheory brand standards 
• Assist with studio setup and overall readiness for daily operations 
• Help ensure seamless class transitions and positive member flow 

Community Engagement & Brand Representation

• Represent Orangetheory Fitness with professionalism, enthusiasm, and positivity 
• Support studio events, community outreach efforts, and promotional campaigns 
• Help foster a strong, inclusive studio culture that builds member loyalty 

Performance Expectations

Sales Associates are expected to:

• Meet or exceed membership sales goals 
• Deliver exceptional customer service at every interaction 
• Demonstrate urgency, professionalism, and attention to detail 
• Build strong relationships with members and prospects 
• Contribute to a positive, high-energy team culture 

Qualifications

• Strong sales, customer service, or hospitality experience preferred 
• Excellent communication and interpersonal skills 
• Self-motivated with a results-driven mindset 
• Ability to multitask in a fast-paced environment 
• Strong organizational and problem-solving skills 
• Passion for fitness, health, and helping others 

Role Summary
The Sales Associate is responsible for driving membership growth, creating exceptional member experiences, and supporting daily studio operations , serving as a key contributor to the energy, success, and community that define Orangetheory Fitness.

Orangetheory Fitness Vision

• To be the trusted global leader of innovative heart rate-based interval training. 

Orangetheory Fitness Values

• Passion
• Integrity
• Accountability
• Innovation
• Community

Benefits

• Health/Vision Insurance for full time employees
• Bonus + Commission
• Free Orangetheory Membership