Senior Analyst, Paid Social

Senior Analyst, Paid Social

Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview The Senior Analyst, Paid Social is responsible for the hands-on management and execution of paid social campaigns for assigned clients. This role supports all core campaign management activities, including campaign setup, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. The Senior Analyst also plays a key role in identifying and implementing optimization opportunities, in partnership with the Manager and with client approval. The ideal candidate is an organized, detail-oriented, and data-driven self-starter who thrives in a fast-paced, ever-evolving media landscape. They bring a strong executional mindset, a passion for performance, and a collaborative approach to working across teams. Our social team partners with some of the largest and most dynamic clients within the agency across a wide range of industries. We're looking for an enthusiastic paid social practitioner who is eager to dive into multiple projects, deepen platform expertise, and contribute meaningfully to campaign success.

Responsibilities Independently build, launch, and manage campaigns across Meta, Snapchat, and TikTok. Create and QA campaigns, ad sets, audiences, pixels, conversion events, and creative assets directly within platform interfaces. Validate campaign setup, tracking implementation, naming conventions, and audience targeting prior to launch. Troubleshoot delivery, tracking, creative, and platform issues independently before escalation. Maintain platform expertise and stay informed on new features, targeting capabilities, and product updates. Maintain timely communication through Outlook, Teams, and other agency communication channels. Effectively manage multiple deadlines, campaign launches, reporting deliverables, and client requests simultaneously. Proactively communicate risks, blockers, pacing concerns, and implementation issues before they impact campaign performance. Demonstrate strong meeting preparation, documentation management, and follow-through on assigned action items.

Qualifications 1+ years of hands-on paid social campaign management experience. Demonstrated experience building and launching campaigns directly within Meta Ads Manager, Snapchat Ads Manager, and/or TikTok Ads Manager. Strong expertise in at least one core platform (Meta, Snapchat, or TikTok) and working proficiency across one or more additional platforms. Proven ability to independently execute campaign setup, trafficking, QA, optimizations, pacing management, and troubleshooting. Advanced organizational skills with the ability to manage multiple concurrent campaigns and deadlines. Proficiency with Microsoft Outlook, Microsoft Teams, Excel, PowerPoint, and related workplace collaboration tools. Excellent written and verbal communication skills. Strong attention to detail with a demonstrated commitment to operational accuracy and QA excellence.

Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/4/2026.