Account Executive

Job Position: Account Executive - Advertising & Marketing Sales
Location: La Crosse, Wisconsin
Pay Rate: Base + Commission
Shift: Day Shift
Schedule: Full-time, Monday through Friday, approximately 8:00 a.m. to 5:00 p.m., with occasional networking and community events outside regular business hours

RSS Talent Partners is Recruiting for an Account Executive - Advertising & Marketing Sales

RSS Talent Partners is recruiting on behalf of a locally rooted, employee-owned media and marketing company.

Position Overview

This is an exciting opportunity for a competitive, strategic-thinking salesperson who wants to build a career helping local businesses grow. This new-business development role requires consistent prospecting and the ability to turn conversations into meaningful business opportunities.

Industry experience is not required. The successful candidate will be comfortable creating opportunities, starting conversations, asking thoughtful questions, competing for business, and being accountable for results.

You will have access to a broad portfolio of marketing solutions, including radio, streaming, digital advertising, websites and apps, YouTube, streaming television, influencer marketing, sports properties, community events, and more. Your role will be to understand what a business wants to accomplish and connect it with marketing strategies designed to produce measurable results.

Key Responsibilities

• Identify and pursue new business throughout the La Crosse market and surrounding region
• Prospect through direct outreach, phone calls, referrals, networking, community involvement, and other creative approaches
• Build and manage a qualified sales pipeline
• Secure meetings with business owners and key decision-makers
• Lead discovery conversations to understand each client's business, goals, challenges, customers, and growth opportunities
• Develop strategic solutions using the employer's available marketing resources
• Collaborate with internal marketing and digital specialists to create integrated recommendations
• Present marketing strategies and clearly connect recommendations to client goals
• Negotiate and close new business
• Build lasting client relationships and grow an established book of business
• Track sales activity, pipeline movement, forecasts, and results
• Represent the employer at client meetings, networking opportunities, and community events

Ideal Candidate

The ideal candidate is competitive, curious, resilient, and motivated by growth. You may already be an accomplished business-to-business salesperson, or you may have the natural ability and drive to become one.

You should be someone who:

• Enjoys pursuing and winning new business
• Is comfortable initiating conversations with new people
• Can build relationships without relying solely on an existing network
• Asks thoughtful questions and listens for the underlying business need
• Thinks strategically instead of simply pitching a product
• Works independently and manages time effectively
• Handles rejection without losing momentum
• Values measurable goals and accountability
• Is motivated by performance-based earning potential
• Responds well to coaching and continually seeks improvement
• Follows through consistently
• Is interested in how businesses attract customers, generate revenue, and grow
• Is willing to make the call, ask for the meeting, and pursue opportunities proactively

Education

High school diploma or equivalent required.

Experience

Previous experience in business-to-business sales, business development, media, marketing, digital advertising, staffing, payroll, technology, telecommunications, financial services, professional services, or another relationship-driven environment is valuable but not required.

Experience in radio or advertising is not necessary. Local business knowledge and community involvement are beneficial.

What Makes You Successful

Success in this position requires the discipline to prospect consistently, the curiosity to understand each client's business, and the resilience to keep moving forward after setbacks. Strong Account Executives do more than sell products: they identify opportunities, uncover business challenges, develop relationships, and recommend thoughtful solutions.

You will thrive in this role if you are competitive enough to want to win, disciplined enough to work independently, and motivated to build something meaningful over time.

Why You'll Love This Opportunity

This base-plus-commission opportunity provides guaranteed compensation during the initial ramp-up period while you establish yourself and build a book of business. As your portfolio grows, commission becomes an increasingly important part of your total compensation.

Successful Account Executives can develop substantial long-term earning potential. Established high performers may reach six-figure annual compensation. The compensation structure, ramp-up period, commission plan, and realistic earning progression will be discussed openly during the interview process.

You will work with a diverse portfolio of media and marketing solutions and have support from specialists who understand those platforms. This allows you to focus on finding opportunities, understanding businesses, developing relationships, and winning new business.

New employees begin their workday at the downtown La Crosse office during the initial ramp-up period. Local travel for client meetings and occasional evening or weekend community events is expected.

Benefits include:

• Base or guaranteed compensation during ramp-up plus commission
• Health insurance with employer contribution
• 401(k) with company match
• Paid time off
• Professional development and sales support
• Opportunities for advancement
• Increasing earning potential as you grow your book of business

Apply Today

If you're excited about building relationships, solving business problems, developing effective marketing strategies, and creating your own earning potential, we'd love to hear from you.

Apply today or contact RSS Talent Partners for more information.

RSS Talent Partners
La Crosse Office
View phone number on click.appcast.io

RSS Talent Partners is an Equal Opportunity Employer and maintains a drug- and alcohol-free workplace. Reliable transportation and dependable attendance are required.

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