Manager, Social Media

Job Description Summary:The Manager, Nail Social Marketing is responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, community growth, and business performance across the Impress nail brand. This role leads organic social marketing, community management, influencer and UGC initiatives, content strategy, analytics, competitive intelligence, and social-first campaign execution while partnering cross-functionally with Marketing, PR, Creative, Digital Commerce, and external agencies.The position serves as the voice of the brand across social platforms, leveraging consumer insights, emerging trends, and performance data to create engaging content and foster meaningful relationships with consumers, creators, retailers, and brand advocates.Job Description:Key ResponsibilitiesSocial Media Strategy & PlanningDevelop and execute platform-specific social media strategies aligned with business and brand objectives.Create integrated social media plans supporting product launches, seasonal campaigns, retailer initiatives, and key marketing moments.Manage editorial calendars and content roadmaps across Instagram, TikTok, Facebook, Pinterest, and emerging social platforms.Identify opportunities to leverage trends, platform innovations, and cultural moments to maximize brand relevance and engagement.Develop creative content concepts and campaign ideas that support brand growth and consumer acquisition.Community Management & Brand EngagementOversee daily community management across all social channels.Monitor and respond to consumer comments, questions, and direct messages in a timely manner.Ensure all brand interactions align with brand voice, values, and customer experience standards.Track and engage with user-generated content opportunities.Escalate customer service concerns, reputation issues, and crisis situations as needed.Support hiring, onboarding, and management of community management resources.Content Creation & ExecutionDevelop, write, and publish engaging social-first content across multiple formats.Create content including static posts, carousels, short-form videos, reels, TikTok content, stories, and UGC assets.Lead content production from concept through execution.Design and develop social graphics, templates, and supporting creative assets.Optimize content using social platform best practices and performance insights.Manage content scheduling, publishing, quality assurance, and approvals.Influencer & UGC MarketingIdentify and cultivate relationships with influencers, creators, and brand advocates.Manage influencer collaborations from outreach and negotiations through execution and reporting.Source, negotiate, and secure user-generated content rights for brand usage.Develop creator partnership strategies that support brand awareness, engagement, and conversion goals.Oversee gifting programs and influencer seeding efforts.Campaign Management & Retail PartnershipsLead social support for major launches, promotions, and retailer-specific programs.Collaborate with retail partners including Ulta, Target, Walmart, CVS, Sally Beauty, and others to support marketing initiatives.Coordinate social content needs across internal stakeholders and external partners.Manage social components of giveaways, sweepstakes, and community activation programs.Social Analytics & Performance ReportingTrack, analyze, and report on key social KPIs including:EngagementReachImpressionsFollower GrowthVideo ViewsClick-Through RatesCommunity Health MetricsUtilize analytics tools including Dash Hudson, Meta Business Suite, TikTok Analytics, YouTube Analytics, and Google Analytics.Translate performance data into actionable insights and optimization recommendations.Present regular performance reporting to leadership and key stakeholders.Competitive Intelligence & Market InsightsConduct weekly and monthly competitive analyses.Monitor industry trends, competitor strategies, platform innovations, and emerging content formats.Identify best practices and opportunities to strengthen brand positioning and social performance.Provide recommendations based on audience insights, engagement trends, and competitive benchmarks.Brand Reputation & Crisis ManagementMonitor for brand sentiment and potential reputational risks.Partner with PR, Customer Service, and Marketing teams to address sensitive issues and ensure consistent messaging.Develop and implement response strategies for social issues and crisis situations.Protect and strengthen brand reputation across digital channels.Cross-Functional LeadershipServe as the social media subject matter expert across the organization.Collaborate with Marketing, PR, Creative, Brand Management, Digital Commerce, and external agencies to ensure cohesive campaign execution.Manage workflow, approvals, project timelines, and stakeholder communications.Support strategic planning and provide social insights that influence broader marketing decisions.BenefitsPremium Medical Insurance Coverage401(k) Savings PlanPaid Time Off (PTO) based on seniorityPaid HolidaysAdditional Workplace Offerings (subject to change or eligibility.)Annual Bonus PlanOnsite Employee Fitness Center with Indoor Racquetball Court and Yoga RoomSummer FridaysComplimentary Gourmet Breakfast, Lunch, and DinnerRelocation Support for New HiresWork Anniversary RecognitionsCongratulatory & Condolence GiftsEmployee Referral Bonus ProgramLicense/Certification ReimbursementsCorporate Employee DiscountsVisa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green CardCommuter Support (Shuttle Bus Program and EZPass Support)Vehicle PerksQualification(s):Education(s):Bachelor of Arts (B.A): Business CommunicationsWork Experience:Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related fieldSkill(s):Social MediaLanguage(s):EnglishCertification(s):Not ApplicableThe anticipated compensation range is69,000.00 - 137,000.00 USD AnnualActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. #J-18808-Ljbffr