Brand Manager- Creative Instincts

Company Description

A tech company

Job Description

Start Date: September 14, 2026

Length : 6 months

Flat Rate: $3,700/ weekly

Location : Geo-specific- must reside in LA

About the Role

The client is growing out their wireless business and is looking for a Creative Director with brand management experience to help lead that shift of rebranding.

This is a maker's role first. We're looking for someone who has personally originated standout creative, concepts, copy, and campaign ideas for brands that had to win on idea quality rather than budget, not someone who has only briefed, managed, or approved that kind of work. This person will sit on the creative pod and work closely with the client's creative agencies to get top-tier work out the door, and will oversee both performance-driven campaigns (DR, bottom of funnel) and brand creation campaigns (mid funnel, demand generating), with a stronger lean toward brand and demand creation, since that's where this business is investing right now.

This role starts roughly 90% focused on the core wireless product, with the potential to support the client's AI subscription plans down the line.

What You'll Do

• Originate and shape sharp, culturally relevant creative concepts and copy, not just brief them out to others
• Take a product brief and turn it into a strong creative brief the agency can run with, and be hands-on enough to shape the idea itself when needed
• Guide and shape creative work, including giving feedback on design and jumping in to write or punch up a line of copy to get something over the line
• Manage agency relationships and hold the bar for top tier creative
• Bring brand management discipline to the role: keep the brand consistent, understand its voice deeply, and work effectively with vendors and partners
• Balance performance marketing priorities with the need to build brand awareness for a challenger product going up against major national carriers

Qualifications

• What We're Looking For

• 10+ years of experience, with real Creative Director or hands-on creative authorship credentials, not just brand or campaign management
• A portfolio of specific, personally originated work for scrappy and/or iconic brands, work that had to earn attention through idea quality, not big budgets- Must have this when you apply
• Brand management experience as a complement to creative craft: comfortable keeping a brand system consistent and working with agencies and vendors, but this should sit alongside creative authorship, not replace it
• Comfortable being hands-on when needed. Think creative-first operator who lives and breathes brand and craft
• Experience working with brands that punched above their media weight is a strong plus
• Has worked both agency side and client side; agency-side depth is now valued highly, client-side experience is still a plus but no longer a hard requirement
• Creative taste can lean more design or more copy, but this person should be able to personally produce or meaningfully shape work on at least one side, not just direct others
• Genuine enthusiasm for great creative work, the kind of person who's geeking out over the latest standout campaign
• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus
• Interest in AI is a plus. Deep AI background is not required or expected

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Department: Marketing Compensation: USD 95 - USD 100 - hourly