Senior/ Director, Demand Generation

Location Zip Code:84604Job Family:MarketingWe are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Director, Demand Generation position located in Provo, Utah. The individual we are looking for is a strategic and highly analytical demand generation leader, who will drive the volume, quality, and efficiency of demand for Aptive’s digital business. This leader will optimize existing paid and affiliate channels, identify and scale new acquisition opportunities, and build upper-funnel awareness and consideration. They will own acquisition marketing technology and measurement while partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to optimize the full digital funnel.What we offer:Annual Salary + Merit bonusGroup Health, Dental, and Vision plansPet insurance, Life insurance, and EAP benefits401K with employer match up to 4%Paid holidays and paid time offOpportunity for advancementUpbeat and exciting company culture and much more!Responsibilities include:Demand Generation & GrowthOwn Aptive's demand generation strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, including budget allocation and volume, quality, and cost targets by channel, market, and monthImprove qualified lead volume, acquisition efficiency, revenue, and profitability across established channels through disciplined optimization of partner mix, payout economics, audiences, creative, bidding, and elimination of wasteBuild a continuous pipeline of new acquisition channels and growth partnerships, including co-marketing, distribution, embedded offers, publishers, buyers, and platforms, with clear test budgets, success measures, and decisions to scale or discontinueOwn upper-funnel demand creation alongside demand capture, including measurable awareness and consideration programs across video and CTV, streaming audio, paid social, influencer and creator, and local-market mediaImprove digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and LegalOwn lead quality, scoring, routing, and speed-to-contact standards and partner with Inside Sales and Operations to improve close rate, customer value, and the full lead-to-service experienceAnalytics and Marketing TechnologyOwn the analytical case for every marketing dollar, including fully loaded acquisition cost, payback period, lead quality, customer value, retention, and incrementality rather than relying solely on platform-reported conversionsLead the marketing technology and measurement function, including attribution, conversion and offline event tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collectionEstablish source-level reporting that connects marketing investment to qualified lead rate, close rate, first-year value, and retention in partnership with Strategy, Analytics, and FinanceBuild and maintain digital demand forecasts by channel, market, and month, with clear actions when costs, volume, or conversion move outside established targetsLead a disciplined experimentation program with documented hypotheses and success criteria, and present performance, learnings, and investment recommendations to marketing and executive leadershipCross-Functional LeadershipPartner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to optimize the digital customer journeyLead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while remaining hands-on where the team does not yet have coverageManage agencies and external partners through clear scopes, test roadmaps, performance reviews, fee structures, and accountability for measurable resultsMake data-driven recommendations on channel investment, partnerships, testing, budget allocation, and resources, and communicate performance and risks clearly to executive leadershipBuild scalable processes and systems and create leverage through agencies, contractors, technology, and automation as Aptive's digital business growsRequirementsBachelor's degree in marketing, business, economics, statistics, communications, or a related field12 or more years of experience in demand generation, growth, partnerships, affiliate marketing, or performance marketing, with progressive leadership across internal teams, agencies, publishers, or strategic partner ecosystemsProven ownership of significant digital acquisition, affiliate, marketplace, or partner-sourced demand programs in a high-volume, direct-response environment, including measurable improvements in revenue, qualified volume, acquisition cost, or profitabilityExperience across the acquisition funnel, with demonstrated strength in one or more of performance marketing, upper-funnel demand creation, affiliate or marketplace growth, pay-per-call, or strategic partnershipsA track record of launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of demandFluency in acquisition cost, payback, cohort and retention analysis, incrementality, experimentation, attribution limitations, and marketing technology measurementStrong executive communication and a hands-on, resourceful leadership style suited to a lean internal team with significant agency supportStrongly preferred: experience in home services, local services, franchising, or another multi-market business. Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models is highly valuedPreferred: experience helping a field or offline sales business expand digital acquisition, self-service purchasing, marketplace distribution, or partner-led growthProfessional certifications in digital marketing, marketing analytics, or experimentation are a plus; none are requiredAptive Intelligent Pest Control is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.To learn more, visit or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.SummaryLocation: Provo, UTType: Full time