Senior Living Sales Counselor

Grow with Purpose. Build Relationships. Sustain a Thriving Community.

At Resort Lifestyle Communities (RLC) – Village Crossing Retirement, we are seeking a relationship‑driven, consultative sales professional who is passionate about connecting with people, guiding important life decisions, and helping a community grow and thrive.


This role is ideal for someone who can thoughtfully drive occupancy forward while building a strong foundation for long-term success, including maintaining high occupancy and developing a healthy waitlist.



Your focus will include:

• Growing occupancy toward and within the 95–100% range
• Creating sustainable demand through a strong prospect pipeline and waitlist
• Delivering a personalized, relationship-first sales experience
• Building meaningful connections with prospects, families, and local partners

What You’ll Do

• Drive & Sustain Occupancy Growth
  • Execute a strategic sales and marketing plan to increase and stabilize occupancy
  • Balance near-term move-ins with long-term pipeline and waitlist development
  • Maintain consistent, thoughtful follow-up with prospects based on readiness and timing
  • Keep CRM accurate and up to date to reflect relationship progress and next steps
• Deliver a Consultative, Relationship-Focused Experience
  • Conduct welcoming, personalized tours that focus on lifestyle fit and individual needs
  • Build trust with seniors and their families through empathy, patience, and understanding
  • Guide prospects through decision-making at a pace that feels comfortable and informed
• Build & Nurture Lead Sources
  • Develop lasting relationships with referral partners, including:
    • Senior living professionals
    • Community organizations
    • Local influencers and service providers
• Participate in outreach, events, and networking to create consistent, high-quality interest
• Cultivate future residents early to develop a strong waitlist
• Contribute to Ongoing Success
  • Monitor key metrics such as occupancy trends, pipeline health, and conversion timelines
  • Partner with leadership to adjust strategies based on community needs
  • Provide consistent updates on prospect engagement, outreach efforts, and opportunities

What We’re Looking For (REQUIRED)
This role is best suited for someone who thrives in a relationship-first environment while still understanding how to move prospects forward with intention.

• 2+ years of relationship‑driven, consultative sales experience
• Demonstrated ability to:
  • Grow or maintain occupancy
  • Manage a sales pipeline with consistent follow-up
  • Build trust with clients through longer decision cycles

Key Skills & Strengths

• Strong relationship builder with a thoughtful, consultative approach
• Ability to balance patience with forward momentum
• High emotional intelligence when working with seniors and families
• Organized and consistent with CRM and follow-up practices
• Comfortable with outreach and engagement, with a focus on quality over volume

Work Requirements

• Tuesday–Saturday schedule, with occasional evenings and events
• Reliable transportation for outreach and community engagement
• Ability to stay active while conducting tours and interacting throughout the day

Benefits for Full-Time Employees

• Competitive compensation and benefits
• Access your pay anytime
• $341 benefit stipend per pay period to apply toward:
  • Health, Dental, Vision
  • Life Insurance
  • Short- & Long-Term Disability
  • HSA, FSA, LSA
  • Accident & Hospital Indemnity
  • Legal & Identity Theft Protection
• Paid Time Off
• 401(k) with employer match

Apply today and our Talent Acquisition Team will be in touch soon!

EOE/ADA

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