Senior GTM Program Manager

Are you an experienced Go-To-Market leader who thrives on bringing structure to complex launches, aligning diverse stakeholders and ensuring execution excellence across large-scale publishing programmes?We're partnering with a global games publisher seeking a Senior GTM Program Manager to lead integrated go-to-market planning and launch readiness across a portfolio of AAA PC and console titles. This is a highly visible role that sits at the centre of publishing, marketing, development and partner organisations, ensuring launch plans are coordinated, scalable and delivered successfully.About the roleAs Senior GTM Program Manager, you will serve as the central owner for go-to-market planning and execution across multiple AAA game launches.Working closely with publishing teams, development studios, regional stakeholders and external partners, you'll translate approved strategies into actionable programmes, build integrated launch plans and establish the frameworks that keep complex organisations aligned.This role is ideal for someone who enjoys managing ambiguity, driving cross-functional collaboration and creating the structure that enables successful launches at scale.What you'll doGo-to-market planning & launch readinessLead end-to-end GTM planning across major launch milestones and marketing beats.Build and maintain integrated master schedules, workback plans and launch timelines.Translate business objectives and marketing strategies into clear execution plans.Define deliverables, ownership, dependencies and decision deadlines.Coordinate launch readiness across multiple channels and stakeholder groups.Track critical milestones and proactively identify execution risks.Facilitate launch retrospectives and post-campaign reviews to drive continuous improvement.Cross-functional programme leadershipAct as the central point of coordination across publishing, development and marketing teams.Drive alignment between Brand, Performance Marketing, Community, PR, Creative, Commercial, Platform, Legal and Finance stakeholders.Establish clear ownership structures, governance models and approval processes.Facilitate planning workshops, status reviews and executive steering meetings.Resolve conflicting priorities and drive timely decision-making across multiple teams.Stakeholder managementBuild strong relationships with internal and external stakeholders.Navigate complex matrix organisations and regional partnerships.Provide executives with clear visibility into programme status, risks and launch readiness.Escalate challenges with clear recommendations and proposed solutions.Ensure alignment between regional and global objectives.Budget & vendor coordinationMaintain visibility across programme budgets and commitments.Partner with Finance teams to monitor actual versus planned expenditure.Support agency selection, onboarding and vendor management activities.Track deliverables, contractual commitments and scope changes.Ensure vendors and partners remain aligned with programme objectives.Programme governance & process developmentCreate and maintain dashboards, trackers and reporting frameworks.Deliver executive-level reporting on programme status and launch readiness.Improve planning and operational processes across publishing teams.Build repeatable frameworks and GTM playbooks for future launches.Establish scalable working practices across regions and stakeholders.What you'll ownYou will be accountable for ensuring launch programmes are organised, aligned and delivered successfully.Key ownership areas include:Integrated GTM programme planning.Launch readiness across multiple teams and regions.Cross-functional stakeholder alignment.Programme governance and reporting.Risk identification and mitigation.Process development and operational excellence.What success looks likeLaunch plans are clearly defined, understood and executed effectively.Stakeholders have visibility into ownership, milestones and dependencies.Risks are identified and resolved before they impact critical launch milestones.Executive teams receive accurate, actionable programme reporting.Agencies, development teams and publishing stakeholders remain aligned.Processes and frameworks can be reused successfully across future launches.What we're looking forEssential experience8+ years' experience in: Game PublishingMarketing Programme ManagementGo-To-Market Programme ManagementProduct Launch Programme ManagementExperience supporting or leading AAA PC and console game launches.Proven success managing complex cross-functional launch programmes.Experience managing timelines, budgets, dependencies and executive reporting.Experience working directly with game development studios and publishing teams.Programme & leadership skillsStrong programme management and organisational abilities.Experience driving alignment across multiple stakeholder groups without direct authority.Ability to manage competing priorities in fast-paced environments.Excellent risk identification, mitigation and decision-making skills.Strong stakeholder management and influencing capabilities.Industry knowledgeStrong understanding of the AAA publishing lifecycle.Knowledge of launch planning, marketing execution and commercial readiness.Understanding of global publishing operations and regional market requirements.Familiarity with first-party and digital publishing environments.Tools & reportingExperience using project and programme management platforms such as: JiraConfluenceAirtableAsanaSimilar workflow and planning toolsExperience building dashboards, status reports and executive communications.Communication skillsExcellent written and verbal communication skills.Strong presentation and facilitation capabilities.Able to communicate effectively with both senior executives and operational teams.Skilled at converting complexity into clear action plans.Desirable skillsExperience working with AAA publishers, major gaming platforms or large-scale development studios.Experience coordinating global launches across North America, Europe and Asia.Familiarity with platform publishing and launch processes.Experience building programme management frameworks from the ground up.Exposure to international publishing organisations.Korean language skills are advantageous.Why join?Lead launch planning across a portfolio of major AAA titles.Work with global teams across development, publishing and marketing.Influence high-profile launch programmes with significant commercial impact.Build scalable GTM frameworks used across future projects.Collaborate with senior industry leaders and stakeholders.Join a growing organisation with ambitious publishing plans.If you're an experienced programme leader who enjoys aligning teams, solving complex launch challenges and driving successful go-to-market execution, we'd love to hear from you. Apply now or email Joe McKernan - View email address on click.appcast.io of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.