General Manager

General Manager "GM" Lazy River Products - Tewksbury, LLC

Lazy River Products, LLC "LRP" is a fully-integrated, state of the art cannabis-based product development company in Dracut, MA, with a 2nd retail store location located in Tewksbury, MA.

What we're looking for: In the midst of our company's growth, LRP is in search of an experienced GM to lead and contribute to developing our 2nd retail store in Tewksbury. Reporting to the Chief Operations Officer, the GM will be highly skilled in sales, managing teams, and someone who delivers results. The GM will have an understanding of a start-up business, and has business acumen to help deliver strategic results, having previous experience leading a new retail location.

Our Moto: Give Back, Grow, Succeed

Our Mission: At Lazy River Products, it is our mission to be recognized as the Commonwealth's premier fully integrated cannabis-based Product Development Company. Our goal is to consistently deliver trusted small batch, craft quality products and exceptional service to our customers and the local communities for which we serve. At our core we provide professional, compliant and socially responsible standards that raise the bar and will be the new definition for excellence in the Cannabis industry here in Massachusetts. We will always diligently work within each of the local communities we touch to help facilitate strategies to further enhance economic opportunity, build strong neighborhoods and provide a solid framework for quality growth and development.

You'll love working here because: Not only would the ideal candidate get the opportunity to work in this intriguing new industry, but this is also an opportunity to become a part of something much larger – breaking the stigma of cannabis and promoting its benefits. You would also become a member of a community that is highly passionate, motivated, and hard-working, and who are proud to be part of this fast-growing product development company. LRP is also very involved with the community, presenting many opportunities for community outreach and volunteer programs, as well as social and vendor events that bring people together.

Job Information:

Title: General Manager "GM"

Industry: Adult-Use Cannabis (MA)

Salary: $70,000 – $85,000/annual

Location: Tewksbury, MA

Schedule: TBD – must be able to work days, nights, weekends, and all federal holidays outside of Thanksgiving and Christmas Days

Important Notice: This is not a remote or hybrid position and requires 100% on site

Status: Full-time

Pay Type: Salaried

Pay Status: Exempt

Job Qualifications :

1. At least 5 years of proven Retail/Hospitality Management experience.
2. Previous cannabis industry experience (Dutchie/Metrc) is strongly preferred.
3. Retail inventory management is a huge plus.
4. Strong leadership skills with experience in employee training, performance management, and building high-performing teams.

General Manager Job Description

GM Job Summary -

The General Manager (GM) is responsible for overseeing the daily operations of the retail dispensary in compliance with Massachusetts state regulations and standards established by Lazy River Products. The GM ensures the smooth functioning of multiple retail employee groups within the retail operation. The GM works collaboratively with and supports the Assistant General Manager (AGM), Security Manager (SM), Inventory Manager (IM), and Dispensary Team Leads (DTL), who assist in supervising retail staff. In addition to team management, the GM is accountable for tracking sales performance, inventory control, and maintaining high levels of customer satisfaction through training, oversight, and problem resolution. Reporting directly to the Chief Operating Officer, the GM plays a critical role in ensuring the dispensary's overall success by driving sales, minimizing overhead, and fostering employee development and retention. 

Core Tasks and Responsibilities -

1.Business Management & Strategic Planning :

• Maintain and exceed all sales-related goals.
• Participate in weekly organizational meetings with the executive team to ensure goal and success alignment.
• Oversee all aspects of running the retail dispensary business unit.
• Coordinate with other business units (cultivation, marketing, finance, procurement, wholesale and product manufacturing) for cross reference, internal product delivery and product development initiatives based on customer input and feedback.
• Lead initiatives to maintain and exceed sales-related goals, ensuring the dispensary remains competitive in the market.
• Oversee Daily Deposit and Cash Reconciliation logs, ensuring that all cash-handling procedures are followed and documented accurately.
• Ensure that the Finance team can effectively track banking operations, maintaining clear records for audits and accounting purposes.
• Provide regular financial, sales and inventory reports to the Chief Operations Officer, including weekly sales, hourly/daily transactions, and monthly revenue target percentages.
• Report any monetary discrepancies or variances to Finance and the COO.
• Participate in regular updates to Standard Operating Procedures (SOPs) to ensure compliance with state regulations and industry best practices.
• Maintain accurate records of all dispensary activities including customer records, sales, deliveries and returns in accordance with the State of Massachusetts and the standards set by Lazy River Products.
• Maintain inventory control system and perform daily counts of all cannabis and cannabis-based products in the facility.
• Daily and Monthly financial reconciliations according to accounting bookkeeping procedures.

2. Customer Service & Quality Control :

• Provide superior customer service for vendors and guests.
• Organize and respond to all customer complaints, requests, concerns, suggestions, and act when necessary to resolve conflicts.
• Oversee product returns, coordinating with the Inventory Manager to ensure quality control and product integrity are maintained.
• Document all Quality Control issues in LRP's QC tracking platform for investigation as required.
• Work closely with the appropriate department managers to address and resolve any issues related to product quality or customer dissatisfaction.
• Manage all customer technical issues related to the AIQ Loyalty Program, ensuring all loyalty customer accounts are set up accurately and are accruing points in the portal.
• Ensure customer reviews and overall service standards remain high, implementing policies to improve customer satisfaction where necessary.
• Oversee the upselling efforts of Customer Service Representatives (CSR's) and monitor daily sales performance, offering feedback to improve employee success rates.

3. Retail Personnel Management:

• Responsible for working with Human Resources (HR) to establish and maintain a comprehensive training program for all retail roles.
• Responsible for managing all personnel timekeeping, scheduling, performance reviews, disciplinary or corrective action, and any other HR-related policies and procedures the company has established.
• Responsible for conducting reoccurring leadership meetings to improve processes and communication, as well as ensuring daily shift meetings are taking place with retail staff
• Lead to ensure clear communication and effective supervision of all retail personnel.
• Serve as a mentor and resource for dispensary staff, maintaining a compliant, productive, and clean environment.
• Ensure that staff are well informed about products, services, policies, procedures, industry news, and regulatory updates.
• Manage leadership team consisting of AGM and Dispensary Team Leads, ensuring that there is adequate supervision and leadership coverage for each shift.
• Interview, hire, and onboard new personnel, ensuring all staff are equipped to meet operational needs.
• Collaborate with the Security Manager to uphold all safety and security protocols, responding swiftly to potential issues or incidents.
• Conduct training, in conjunction with the Security Manager, to ensure staff are prepared for all scenarios.
• Assist Security Manager is finding coverage for any Security Personnel PTO requests as required.

4. Retail Inventory Management & Product Specials :

• Work closely with the Inventory Manager and Procurement Manager to handle the ordering and receiving of all inventories, ensuring the facility adheres to state regulations for cannabis operations.
• Communicate daily with Inventory Manager, who is responsible for managing a fully traceable inventory system, ensuring proper classification, storage, and reconciliation with METRC and Point of Sale (POS) systems.

5. Marketing & Promotions:

• Key member of the specials team, tasked with determining promotional offers and ensuring proper First In, First Out (FIFO) processes for all cannabis products to maintain product freshness and quality.
• Provide sales data for all promotions to build upon successes and failures for future promotion opportunities.
• Manage the Dutchie eCommerce platform, updating the Specials Menu Page and notifying staff and customers of new product drops.
• Oversee Product Drops to ensure staff are well-educated and capable of informing customers about new product releases.

Education and Experience -

• High school diploma or GED required.
• College Degree preferred but not required.
• At least 5 years of proven Retail/Hospitality Management experience required.
• Previous cannabis industry experience (Dutchie/Metrc) is strongly preferred.
• Retail inventory management is a huge plus.
• Multilingual abilities to assist a diverse customer base is a plus.

Skills & Abilities -

• Strong multi-tasking and organizational skills.
• Strong leadership skills.
• Strong written and verbal communication skills.
• Ability to commit to continuous learning and development.
• Knowledge of the use of Office 365 applications such as Outlook, Excel, SharePoint, Teams.
• Knowledge and understanding of state and local cannabis laws and how they apply to Lazy River Products.
• Strong knowledge of salesmanship and marketing strategies and principles.

Physical Requirement/Work Environment -

• Retail store work environment.
• Must be able to work on your feet for duration of shift.
• Must be able to work without leaving workstation excessively outside of regular breaks.
• Must have the ability to perform work related activities for up to 8 hours a day including repetitive motions and use of hands.
• This job function may include walking or standing for extended periods of time, as well as stooping, bending over, and/or crouching.
• Must be able to lift, carry, and balance up to 50 pounds.

Additional Requirements –

• Must be 21 years of age or older and comply with all legal or company regulation requirements for working in the industry.
• Ability to work on holidays outside of Christmas Day and Thanksgiving Day.
• Ability to work nights and weekends as required.
• Reliable transportation.
• Additional duties as assigned.

Our Website :

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Lazy River Products, LLC requires a background check on all prospective employees as a condition of employment. Candidates should be aware of this requirement but should also know that such background check is not initiated until:

• A candidate has been extended an offer letter, and
• The candidate has signed the Background Check Authorization Form and related releases.

The background check includes a Criminal Offender Record Information (CORI) check.
Candidates with advanced degrees and professional licenses may have these credentials verified.