Consumer Deposit Product Manager - Iselin, NJ (Hybrid)

Consumer Deposit Product Manager - Iselin, NJ (Hybrid)The Consumer Deposit Product Manager is responsible for managing and growing the bank's deposit product portfolio, including checking, savings, money market, time deposit products and third-party deposit products. This role drives deposit growth strategies, oversees product development and enhancements, leads promotional campaigns, and maintains accountability for product-level financial performance. The role partners cross-functionally with Retail Banking, Commercial Banking, Corporate Treasury, Finance, Risk, Compliance, Marketing, Operations, and Technology to ensure competitive, compliant, and profitable deposit offerings.Deposit Growth & StrategyDevelop and execute strategies to grow deposit balances, improve retention, and optimize mix. Ensure the alignment of Deposit Products with Treasury strategies for effective funding, liquidity and interest rates. Analyze market trends, competitor offerings, and customer behavior to inform strategy.Product Development & Lifecycle ManagementManage the end-to-end lifecycle of deposit products, from concept through launch and ongoing optimization – including business case / winning budget approvals. Lead product enhancements, pricing changes, and sunsetting activities as needed. Translate business requirements into clear product specifications in collaboration with Operations and Technology. Leverage market research and trends to inform product strategies.Marketing Campaigns & Go-to-Market ExecutionDrive development of initiatives that result in deposit and household growth through innovative marketing campaigns and sales team engagement. Collaborate with Marketing, Retail Banking, Commercial Banking and Digital teams to design and execute acquisition, retention, and promotional campaigns. Define pricing offers, incentives, and segmentation strategies. Monitor campaign results and adjust strategies based on performance metrics.Product Ownership & Financial PerformanceOwn product-level financial performance, including balance growth, revenue, cost of funds, and expenses. Develop forecasts, business cases, and pricing scenarios. Prepare regular performance reporting and present insights to Senior and Executive management and various committees.Risk, Compliance & GovernanceEnsure all products, pricing, and campaigns comply with regulatory, legal, and internal risk requirements. Partner with Risk and Compliance teams through product governance and approval processes. Support audits, issue management, and regulatory inquiries related to deposit products.Skills and Training RequiredAbility to influence, collaborate and lead data driven decisioning. Strategic thinking with strong analytical capabilities. Proven cross-functional leadership and stakeholder management. Ability to translate complex requirements into clear, actionable plans. Superior written and verbal communication skills. Detail-oriented with strong execution discipline.Work Experience10+ years of experience in banking, financial services, or product management. Experience managing deposit products and pricing preferred. Demonstrated experience with financial analysis and P&L accountability. Strong understanding of regulatory and compliance requirements in a banking environment.EducationBachelor's degree in Business, Finance, Economics, or a related field. Stonier Graduate School of Banking program completion preferred not required.Pay Details$99,400 - $184,000 annually. Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs. This role is incentive eligible based upon company, business, and/or individual goal achievement and performance. Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.