Data Analyst

East West Bank is seeking a Senior Marketing Data Analyst to analyze customer marketing, campaign, and channel data. The position emphasizes trend detection, performance and ROI measurement, and delivery of actionable insights to support acquisition, engagement, retention, and growth. This role is based onsite in Pasadena, CA. Key Responsibilities Analyze customer, marketing, campaign, product, and channel data to identify trends, opportunities, and business insights. Develop and maintain marketing dashboards, reports, scorecards, and KPI reporting to support decision-making. Measure and evaluate the effectiveness and ROI of marketing campaigns across digital, email, direct, social, and other channels. Analyze customer acquisition, engagement, conversion, retention, and cross-sell opportunities. Create customer segments and profiles to support targeted campaigns and customer lifecycle strategies. Partner with Marketing and business leadership to define analytical requirements and translate business questions into data-driven solutions. Use SQL and other analytical tools to extract, manipulate, validate, and analyze large and complex datasets. Identify patterns and opportunities in customer and marketing data, then translate results into actionable recommendations. Support campaign targeting, testing, measurement, and optimization efforts, including A/B testing . Build dashboards and visualizations that provide Marketing leadership visibility into campaign and business performance. Collaborate with Data & Analytics, Technology, Finance, Product, and other cross-functional teams to ensure data integrity and consistent reporting. Monitor data quality and investigate discrepancies to ensure accurate and reliable marketing reporting. Prepare presentations and communicate analytical findings, trends, and recommendations to business stakeholders and management. Support strategic marketing initiatives and provide ad hoc analysis as needed. Perform other duties as assigned. Required Qualifications Bachelor’s degree in Marketing, Business, Finance, Economics, Statistics, Data Analytics, Computer Science, or a related field. Minimum of 3 years of professional experience in marketing analytics, data analytics, business intelligence, customer analytics, or a related analytical discipline. Experience in banking, financial services, fintech, payments, or another regulated industry. Experience analyzing marketing, customer, campaign, digital, or financial data. Strong SQL skills, including experience querying and analyzing large datasets. Strong proficiency with Microsoft Excel , including pivot tables, lookups, data manipulation, and analysis. Experience with data visualization and business intelligence tools such as Tableau , Power BI , or similar platforms. Knowledge of Python , R , SAS , or other statistical or analytical programming languages. Experience with A/B testing , predictive analytics, or statistical modeling. Demonstrated ability to translate complex data into actionable business insights. Strong analytical, problem-solving, and critical-thinking skills. Excellent written and verbal communication skills, with the ability to work effectively with technical and non-technical stakeholders. Strong attention to detail and commitment to data accuracy. Ability to manage multiple priorities and meet deadlines in a fast-paced environment. Legal authorization to work in the United States is required. The role does not offer visa sponsorship at this time. Technologies SQL Microsoft Excel Tableau Power BI Python R SAS Compensation The base pay range for this position is USD $75,000.00/Yr. - USD $115,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location. #J-18808-Ljbffr East West Bank