Marketing Automation Director
Virtual Vocations Inc
A company is looking for a Director of Marketing Automation & Attribution. Key Responsibilities Own marketing automation execution across the full lifecycle, building and maintaining multi-touch automation workflows Lead attribution strategy, governance, and reporting reliability, ensuring a consistent approach to pipeline source and campaign contribution Improve lead management, routing, and sales handoff to ensure smooth transitions from marketing to sales workflows Required Qualifications 10+ years of experience in marketing automation, marketing operations, or lifecycle marketing in a B2B environment Hands-on expertise in HubSpot and Salesforce, including campaign architecture and data hygiene Direct experience with attribution tooling, preferably Bizible, and understanding of multi-touch attribution concepts Strong analytical skills to reconcile reporting across platforms and establish scalable standards Proven ability to drive clarity and execute in a high-ownership environment
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