Assoc. Director, Omnichannel Capabilities

About the Role Responsible for leading a centralized team that builds, evolves, and operationalizes omnichannel marketing capabilities for all Neurocrine products, focused on HCP and Consumer/Patient audiences. This role combines strategic capability development with hands‑on delivery oversight, ensuring campaigns are executed effectively, efficiently, and in alignment with business and customer needs. Your Contributions Lead the enterprise omnichannel capabilities function, building, scaling, and operationalizing cross‑channel marketing capabilities that enable personalized, data‑driven customer engagement across brands and audiences. Lead the evolution of scalable omnichannel operating models, including modular content strategies, design systems, workflow automation, governance frameworks, and integrated production processes that improve speed, consistency, personalization, and efficiency. Oversee omnichannel operations, including prioritization, resource planning, vendor management, and delivery of cross‑channel marketing campaigns. Drive innovation and continuous capability advancement, focusing on AI‑enabled marketing, content automation, personalization, and next‑best‑action orchestration. Lead evaluation, implementation, and integration of marketing technology platforms (customer data platform, content management systems, marketing automation, consent management, and marketing analytics). Build, mentor, and lead a high‑performing omnichannel capabilities team, fostering innovation, operational excellence, strategic thinking, and continuous development. Drive adoption and maturity of omnichannel capabilities through change management, stakeholder alignment, training, measurement frameworks, and operational integration into commercial ways of working. Manage relationships with external agencies and technology vendors, providing omnichannel and digital marketing expertise and consultative guidance to omnichannel strategy leads and brand marketing teams. Partner cross‑functionally with omnichannel strategists, marketing, analytics, IT, legal, operations, and external partners to deliver capabilities and campaigns. Requirements BS/BA in Marketing, Business or related field and 10+ years of relevant digital marketing experience, including analytics oversight (search, CRM, social media, Google Analytics). Experience with marketing automation and client database management. Proven results with planning, execution, and optimization of SEO, social, and online marketing programs and initiatives. Digital marketing management experience in a pharmaceutical or biotech organization (preferred); other digital experience is also considered. Master’s or MBA preferred with 8+ years of similar experience. Expertise in scalable content operations, modular content, workflow optimization, governance, and production frameworks. Understanding of data‑driven marketing, audience segmentation, performance analytics, next‑best‑action/personalization, and AI‑enabled marketing capabilities. Experience with marketing technology ecosystems: CRM (e.g., Veeva Vault CRM), CMS (e.g., Contentful), marketing automation (e.g., Salesforce Marketing Cloud), analytics (e.g., Google Analytics, PowerBI), consent management (e.g., OneTrust). Understanding of unique dynamics of digital marketing in the FDA‑regulated pharmaceutical or biotech industry (preferred). Leadership and people‑management skills: coaching, performance management, and team development. Excellent communication, problem‑solving, analytical thinking, and project management skills. Ability to meet multiple deadlines across a variety of projects/programs with high accuracy and efficiency. Compensation & Benefits The annual base salary range is $171,800.00 – $235,000.00, with salary decisions based on location, role complexity, job duties, and experience. The position offers an annual bonus target of 30% of the base salary and eligibility for a long‑term equity incentive program. Benefits include a retirement savings plan with company match, paid vacation, holiday and personal days, paid caregiver/parental leave, and health coverage (medical, prescription, dental, and vision) per applicable plan terms. Equal Employment Opportunity Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize that there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description. #J-18808-Ljbffr Neurocrine Biosciences