Digital Media Strategist

At Pixel & Plume, we believe elevated creative and media strategy belong at the same table and when they’re working in sync, brands show up stronger. We’re a full-service creative and media agency built for brands that run loyalty programs: casinos, hospitality groups, and retailers sitting on first-party data they’re not fully using. Most agencies treat that data as a mailing list; we treat it as the foundation of an entire media strategy, activating it across every paid channel with creative and media under one roof. The result: work measured in visits and revenue, not clicks. Outcomes , not outputs. Based in Minneapolis and built for modern marketers, we pair design-forward thinking with performance-driven media to help brands connect more intentionally across digital touchpoints. As a new and fast-growing agency, we’re building a nimble, collaborative team that delivers results with intention. Inspired by the design-forward, human-centered aesthetic you’ll find at Pixel & Plume, we bring a refined point of view and a deep respect for the craft of media. About the Role We’re looking for a Digital Media Strategist with deep, hands-on programmatic experience to drive measurable business outcomes for our growing roster of clients. This role requires both technical fluency and strategic vision, someone who can optimize a campaign in-platform, connect results to real business impact, and clearly communicate what matters to the client. You’ll work closely with clients to build custom audience segments, strategically activate across media channels, and develop thoughtful test-and-learn strategies that prove incrementality and lower cost per acquisition. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is eager to help build the next generation of a modern media practice. What You’ll Do Lead planning, execution, and optimization of programmatic media campaigns across display, video, audio, CTV, and DOOH, with the opportunity to support paid social (Meta, Pinterest, TikTok, Influencers) and search Strategically leverage client 1st-party data to build audience segments, retargeting strategies, and look-a-like models across platforms Design and implement A/B and incrementality testing (e.g., holdout and lift studies) across creatives, channels, and audience segments to measure true business impact and guide future investment Optimize toward business KPIs such as CPA, ROAS, incremental conversions, and revenue, not just media metrics like CTR and CPM, and turn results into strategic insights that help clients understand the “why” behind the metrics and make better decisions Collaborate with internal partners and creative teams to align messaging with media strategy Support client onboarding and help define new internal processes as we scale Stay current on industry trends, evolving platform capabilities, and best practices What We’re Looking For 3–5+ years of digital media experience with proven, hands-on programmatic execution across display, video, audio, CTV, and DOOH Nice to have: experience with paid social (Meta, Pinterest, TikTok) and search platformsDeep understanding of audience segmentation, with experience building strategies rooted in first-party data Proven track record in performance marketing, with campaigns optimized toward business outcomes such as cost per acquisition, ROAS, and incremental lift Experience designing incrementality and A/B tests, with working knowledge of conversion tracking, attribution, and full-funnel optimization Clear, confident communicator; able to distill complex media performance into client‑ready takeaways Self-starter with an entrepreneurial mindset and a collaborative, roll-up-your-sleeves attitude Meticulous attention to detail and strong organizational skills Comfortable in a fast-moving environment with shifting priorities and room to grow Must be Minneapolis-based (in office M/T/Th) Willingness to travel 10–25% for client meetings and team gatherings Why Pixel & Plume? We’re small by design & intentional about everything we do including the people we hire, you’ll have a seat at the table, a say in how things evolve, and the chance to shape something meaningful from the ground up. We value clarity, creativity, and craft and we’re looking for someone who’s energized by the same. #J-18808-Ljbffr PIXEL & PLUME