Field Marketing Specialist - Westport, CT

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This role protects our brand while making our agents look - and perform - like the best in the market. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). This role is in office 5 days a week and will support different offices in the area. You will be expected to travel to different offices on a regular weekly basis.We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!Core Responsibilities:Agent Strategy & CoachingPartner with branch managers and leadership to identify which agents need strategic marketing supportRun one-on-one and small group sessions to build out agents' personal marketing strategy — content, brand, and positioningTranslate corporate marketing initiatives into practical, no-jargon guidance agents can actually use, regardless of their comfort level with techConduct digital scorecard reviews (social presence, online reputation, testimonials) and turn findings into an action planContent & CampaignsHelp agents build a real social media strategy — organic content, paid social, Reels, and review/testimonial promotionWork with the creative team on local recruiting campaignsSupport office and market-level campaigns: awards recognition, agent spotlights, community events, and press featuresOnboarding & TrainingReaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for successBuild and run a monthly calendar of workshops and trainings (in-person and virtual) on topics agents can use to grow their business - social media, AI tools, lead gen, personal brandingPresent at office meetings and regional trainingsRecruiting SupportBuild personalized recruiting presentations for VIP prospective agents and present alongside the branch managerSupport office staff and recruiters with candidate outreach and welcome communicationsOperations & ComplianceCommunicate regularly with your Field Marketing Manager and local leadership on wins, roadblocks, and regional prioritiesStay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and CB brand identity standardsManage multiple offices and competing deadlinesWhat Makes Someone Great At ThisYou can walk into a room of agents with wildly different tech comfort levels and make everyone feel like the material was built for themYou think like a marketer and a project manager You're comfortable being the face of marketing across multiple officesYou write and present wellWhat You'll Need2+ years in marketing, a creative agency, or communications (field marketing experience is a strong plus)Real estate industry experience preferred, not requiredComfortable with Microsoft Office, and quick to pick up new platforms and toolsWorking knowledge of paid social campaign basicsStrong presentation, writing, and public speaking skillsA track record of managing multiple priorities and deadlines LogisticsIn-office 5 days/week with regular weekly travel to assigned offices in the regionColdwell Banker is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc. Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report. We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:Great Place to WorkForbes World's Best EmployersNewsweek World's Most Trustworthy CompaniesEthisphere World's Most Ethical CompaniesFull timePosting Date: 2026-08-20