Associate Director of Marketing (Full-time, Onsite)

Description MASS MoCA seeks an Associate Director of Marketing with a desire to work in a dynamic, mission-driven, museum environment. As the museum advances its 2024‑2030 Strategic Plan and builds momentum around audience growth, storytelling, and brand positioning, this role will play a key role in shaping and executing marketing strategies that support institutional priorities. The position reports to the Chief Communications Officer (CCO) and engages with key stakeholders throughout the museum (curators, creative producers in performing arts and public programs, members of the advancement team, etc.) to assess needs, audiences and project timelines, and develops marketing campaign objectives, audience development goals, and branded marketing materials across channels. The position is an action‑oriented self‑starter and strategic thinker who develops, oversees, and implements marketing campaigns and corresponding content to include digital, social, print, and email. The successful candidate is a strong manager who has a passion for arts and cultural institutions, enjoys being part of a close‑knit team that works collaboratively across departments, and thrives in a nimble, fast-paced, deadline‑driven environment. Job Type Full-time Duties and Responsibilities Devise, develop and implement seasonal and annual marketing and media plans in collaboration with the CCO that elevate MASS MoCA and its programming (performing arts, visual arts, public programs, retail stores and special events) and support audience benchmark goals for local, regional, national and international visitors. Manage and direct the day-to-day work and performance of the Senior Manager of Marketing Operations as well as the graphic design team, exercising independent judgment and authority in personnel and operational matters. This position is responsible for effectively making decisions regarding hiring, promotion, discipline, discharge, performance evaluation, scheduling, workload assignments, mentoring, and corrective action. The role ensures consistent implementation and enforcement of institutional policies, procedures, and operational standards, and acts in the interest of the employer when addressing personnel, compliance, and performance issues. Oversee project management and creative asset collection support for institutional initiatives and large-scale marketing campaigns such as season announcements, exhibitions, festivals and signature events. Secure media partnerships and negotiate media buys based on priority audience segments and reach. Write and oversee the design and placement of marketing materials and all advertising for print, radio, out-of-home, social and digital. Responsible for processes, budget and deliverables. Oversee content strategy and tone in alignment with brand and editorial guidelines for the museum website and social media; and develop and implement plans for editorial direction. Direct staff to edit and post content across marketing platforms with particular attention to programs, exhibitions, and announcements. Develop and steward strong relationships with local, regional, and national paid media outlets for both regional and tourism audiences. Remain ahead of the curve on key changes in communication effectiveness, trends, and the dynamic media/advertising environment including social media and digital platforms. In support of the CCO, contribute to the alignment of all external communications and brand narrative. Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, social media analytics, and other available data. Recommend and manage the marketing budget to inform annual departmental budgeting and planning for approval by the CCO. Support contributed revenue goals by promoting membership programs and philanthropic campaigns in collateral, email and digital/social media. Serve on inter-departmental task forces including wayfinding, visitor surveys, and others as needed. Build and maintain relationships with peer cultural organizations and community leaders, to promote connectivity and outreach (and keen situational awareness). This job description is intended to describe the general nature of the role and the work being performed. It is not an exhaustive list of all responsibilities. The Associate Director of Marketing may be required to perform duties outside of their normal responsibilities, as needed. Requirements and Qualifications Bachelor's degree or equivalent experience, preferred. 7‑10 years of relevant professional experience (experience with cultural institutions preferred). Minimum of 5 years managerial experience, preferred. Excellent written and verbal communication skills (selected candidates will be asked to submit a writing sample). Working knowledge of and experience using CRMs (Tessitura ideal). A commitment to producing exceptional work with strong attention to detail and proofreading skills. Proven experience managing websites and analytics technologies to engage a diverse audience. Proven strength in time and project management, including the ability to set goals, prioritize and use collaboration tools. Must have gravitas to work under tight pressure of multiple deadlines, in a fast‑paced and changing environment, while remaining calm and at ease with media partners and colleagues. This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required. Compensation and Benefits This is an exempt position. In accordance with the Massachusetts Wage Transparency Act, we are disclosing a good‑faith salary range for this position: $85,000–$95,000 per year. This reflects our reasonable expectation at the time of posting. Final compensation will be influenced by factors such as experience, education, licensure, and qualifications, and this range is not a guarantee for any individual employee. This position may offer relocation assistance. Medical insurance. Dental insurance. Life insurance. Long term disability insurance. Flexible Spending Account (FSA). Dependent Care Account (DCA). Medical deductible reimbursement. 401(k) retirement plan. Roth 401(k) option. Paid Time Off (PTO). Sick Time. Emergency Assistance Fund (LemonAid). Retirement planning support. Professional development reimbursement. Educational leave. Reciprocal Organization of Associated Museums (ROAM). Employee Assistance Program (EAP). Student loan repayment assistance. Discounts at Gift Shop and R&D Store. Staff appreciation social events year-round. #J-18808-Ljbffr