Creative Director, Viral Marketing

About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Turn Creative Strategy Into High-Velocity Execution Across Beast Industries Role Overview The Creative Director is a creative leader within Viral Marketing, responsible for turning business objectives into ideas that earn attention and drive measurable action. Working closely with Production, Growth/Analytics, Partnerships, Product, Brand, and creators, you will develop creative ideas that can travel across the MrBeast ecosystem while supporting clear business outcomes. The work can take many forms, including content, creator collaborations, stunts, challenges, experiences, launches, partnerships, social formats, and new concepts that do not fit neatly into an existing channel. The Role You will help lead creative development for Viral Marketing initiatives from the initial brief and business objective through approved concept and execution. You will own the creative quality of assigned initiatives, including concepts, scripts, treatments, and creative direction. You will help determine which ideas are strong enough to advance and influence creator selection, formats, platforms, and execution in partnership with functional owners. Success means creating work that earns organic attention, generates audience participation, and connects that attention to measurable business results. What You’ll Do Lead creative development for Viral Marketing initiatives from brief and business objective through approved concept and execution. Translate business goals, product benefits, audience insights, and partnership opportunities into clear, compelling creative ideas. Develop concepts across social content, creator collaborations, launches, stunts, challenges, experiential activations, partnerships, and emerging formats. Write and oversee scripts, treatments, concepts, and creative presentations that communicate ideas clearly. Lead brainstorms and creative working sessions that generate a high volume of strong, executable ideas. Direct and mentor writers, art directors, designers, freelancers, agencies, and other creative contributors. Partner with Production to make ambitious id