Director, Marketing

Job Description

Job Description

BEAUTYSPACE is part of the PCA Group of Companies (PCA) — a privately-owned, global beauty holding company founded 36 years ago. Led by the founders and the next generation of the family, PCA employs ~1,500 people across five global locations. With a focus on omnichannel distribution and fulfillment, PCA operates through multiple subsidiaries with distinct leadership and business strategies.

BEAUTYSPACE is a leading curator of beauty products offering a premium assortment of skincare, makeup, and wellness essentials. Known for its presence in forward-thinking retail spaces, BEAUTYSPACE delivers elevated, conscious beauty experiences. Through its B2B digital platform, the brand also connects beauty professionals and brands, fostering global collaboration and innovation in the beauty industry.

• This is a hybrid role working, Monday - Thursday in our NYC office & Fridays working from home. All days are 9am-6pm .

Job Summary:

We are looking for a highly hands-on Director, Marketing to lead marketing across our wholesale retail partners while also owning and building our growing direct-to-consumer business. You will be responsible for bringing our brands to life across multiple retail environments, with a focus on online marketing, while serving as the owner and decision maker for the Beautyspace.com customer experience and marketing strategy.

This is not a role that sits above the work. Approximately 70% of the role is hands-on execution and 30% strategic planning.

You will manage two direct reports — a Retailer Partners Associate and a Brand Partners Coordinator — while working closely with our parent company's resources across social media, creative and asset development, visual merchandising, and analytics.

Responsibilities:

Wholesale & Retailer Marketing

• Develop and execute marketing programs that support our wholesale retail partners and drive omni channel brand and category growth, with a focus on digital marketing
• Serve as the marketing lead across key retail accounts, translating retailer priorities into actionable marketing plans
• Partner with Buying and Business Development to identify opportunities to improve omni channel brand visibility, customer engagement, and sell-through
• Manage retailer-specific online marketing calendars, launches, promotions, events activations, and seasonal programs, coordinating with retailers and internal account managers
• Ensure brands are represented consistently and effectively across retail environments
• Coordinate with retailers and internal teams on assets, content, promotions, events, VM, and other marketing requirements
• Track performance and use sales and customer insights to optimize programs
• Balance the needs of multiple brands and retail partners while maintaining a clear commercial point of view

Direct-to-Consumer / Beautyspace.com

• Own Beautyspace.com as the marketing and commercial lead, with ultimate decision-making authority over the site's customer experience, merchandising, marketing calendar, content priorities, promotional strategy, and customer acquisition initiatives
• Act as the internal owner of the DTC business, setting priorities and making the final call on how the site is positioned, marketed, and presented to the consumer
• Have the ability to leverage multiple external platforms, including social media, to increase awareness, conversion, and brand promotion for Beautyspace.com
• Develop and execute the DTC growth strategy across acquisition, conversion, retention, engagement, and customer lifetime value
• Own the DTC marketing calendar across product launches, campaigns, merchandising moments, email, content, promotions, partnerships, and brand storytelling
• Determine which brands, products, stories, and commercial opportunities receive priority on Beautyspace.com
• Partner with the parent company's Social, Creative, Public Relations, Visual, Asset Creation, and Analytics teams to execute the strategy — leveraging those resources while retaining ownership of the brief, priorities, decisions, and final outcome
• Monitor site performance and make ongoing decisions around traffic, conversion, merchandising, content, promotional activity, and customer engagement
• Identify opportunities to improve conversion rate, average order value, repeat purchase, customer acquisition cost, ROAS, and overall customer lifetime value
• Work closely with e-commerce and operational partners, including Development and Technical teams to ensure the site is properly supported from launch through fulfillment and post-purchase experience
• Continually improve the digital customer journey from discovery through purchase, loyalty, and repeat engagement

Beautyspace Rewards / Loyalty

• Own the BEAUTYSPACE Rewards loyalty program, including strategy, customer engagement, benefits, communications, and ongoing program development
• Develop initiatives that increase enrollment, engagement, frequency, retention, and customer lifetime value
• Use loyalty data and customer behavior to inform segmentation, personalization, promotions, and DTC marketing
• Identify opportunities to connect loyalty activity with wholesale and broader brand-building initiatives
• Track and optimize key loyalty KPIs including enrollment, active members, repeat purchase, frequency, retention, and revenue contribution

Team Leadership

• Manage and develop two direct reports:
  • Retailer Partners Associate — supporting wholesale account marketing, retailer requirements, calendars, activations, and execution
  • Brand Partners Coordinator — supporting brand communication, assets, launches, marketing requests, and day-to-day coordination
• Establish clear priorities, deadlines, and accountability across the team
• Be willing to personally own execution, when necessary, rather than delegating every task
• Build a team culture that is fast, collaborative, commercially minded, and highly accountable

Cross-Functional Leadership

• Work closely with Buying, Business Development, Merchandising, Planning, Operations, Visual Merchandising, Finance, Technology and Development and the parent company's shared-service teams
• Leverage parent-company capabilities across social media, creative and asset production, and analytics rather than duplicating those resources internally
• Clearly brief internal partners and agencies, ensuring work is delivered on time and aligned to commercial priorities
• Act as the connective tissue between brands, retailers, internal teams, and the consumer
• Ensure marketing activity is connected to measurable business outcomes rather than activity for activity's sake

Qualifications:

• 5+ years of marketing experience, ideally within beauty, fashion, luxury, retail, or consumer
• Strong preference for experience working across multiple brands, multiple channels, and/or multiple retail partners
• Deep passion for and knowledge of the beauty business — you should genuinely love the category, understand how consumers shop it, and be excited by brands and products
• Experience owning or significantly contributing to a DTC/e-commerce business, including responsibility for site merchandising, customer acquisition, conversion, retention, and performance marketing
• Demonstrated understanding of ROAS, CAC, conversion, traffic, AOV, retention, and customer lifetime value
• Experience with loyalty programs and/or CRM is highly valued
• Experience managing retail marketing programs and understanding how marketing translates into traffic, conversion, sell-through, and brand growth
• Proven ability to manage multiple priorities and deadlines without losing attention to detail.
• Strong project management and organizational skills
• Excellent communication skills and the ability to work effectively with retailers, brands, internal stakeholders, and senior leadership
• Comfortable working with data and analytics and using performance information to make decisions
• Experience managing people and developing junior talent
• A bias toward action, you see something that needs to get done and figure out how to get it done
• Comfortable working in an entrepreneurial, fast-moving environment where priorities can change quickly

What we offer:

• Phenomenal discounts on products within the beauty industry and beyond
• Medical, Dental, and Vision along with supplemental benefits available after 60 days
• 401 (k) available after 1 year of service with up to a 4% match
• 17 days PTO and Paid Holidays, (pro-rated for the first year based on your start date)
• Salary commensurate with experience $135,000 to $150,000

Equal Employment Opportunity Statement

The PCA Group of Companies is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. We recognize and value the benefits of a diverse workforce.