Visual Media Specialist

Location 13767 W COUNTY ROAD B,Hayward, WI, 54843,United States Base Pay $52,268.00 - $65,336.00 / Year Job Category Marketing Employee Type Exempt - FT Manage Others No Contact information Name Patrick M. Martinson Phone View phone number on click.appcast.io Email View email address on click.appcast.io Description Basic purpose or function: Creates, develops, and manages content for all digital screen media, web and mobile platforms associated with both internal and external marketing campaigns. Support the Marketing Department in research, strategy, and implementation of emerging forms of digital media and online advertising (Twitter, Facebook, YouTube, etc.) Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Work with consultants and vendors to apply the available web and social media technology to specific marketing initiatives as an integrated component of our overall media outreach. Understand and stay current with trends, technologies of the social media industry, mobile and web software tools. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Conduct webmaster duties for updates and changes to the Sevenwinds Casino, Lodge & Conference website. Maintain brand consistency throughout all Casino projects. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with the data team. Collaborate with internal teams to create landing pages and optimize user experience. Other duties as assigned. Requirements Bachelor’s degree in a communications or technology field with a minimum of five (5) years’ experience in a position directly related to computer technology or an equivalent or combination of education, training, and experience. Must possess strong interpersonal and communication skills. Excellent organizational and writing skills. Word-processing and spreadsheet experience Working experience with image design tools (e.g., Photoshop and Adobe Illustrator). Portfolio of completed design projects. Knowledge of the processes of email marketing, social networking websites, interactive multimedia as well as website development and optimization. Must be able to obtain a gaming license. Minimum of 18 years of age Summary Native American preference applies to all candidates for this position. Sevenwinds Casino, Lodge & Conference Center #J-18808-Ljbffr Reasors Food Stores