Senior Director, Product Marketing

Senior Director, Product Marketing

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To: Chief Marketing & Growth Officer

What You Will Be Doing

As Senior Director of Product Marketing, you will lead how ChargePoint brings its hardware and software products to market across commercial, fleet, and residential segments. You will own product positioning, go-to-market strategy, and launch execution, ensuring measurable impact on revenue, pipeline growth, and win rates. This is a hands-on leadership role where you will both define strategy and directly contribute to key deliverables. You will partner closely with Product and Sales leadership to align market needs with product direction, equip the sales organization to compete effectively, and build a high-performing product marketing function that strengthens ChargePoint's market presence.

What You Will Bring to ChargePoint

• Lead and own product marketing strategy and execution across hardware and software offerings
• Develop and refine product positioning and messaging aligned to target customer segments
• Drive go-to-market strategies and end-to-end product launches across multiple segments
• Partner cross-functionally with Product, Sales, and Engineering to align on priorities and execution
• Equip sales teams with tools, content, and training to improve pipeline generation and win rates
• Build, scale, and lead a high-performing product marketing function
• Conduct and leverage competitive intelligence to inform strategy and positioning
• Represent the company to analysts, press, and customers as a credible industry voice
• Leverage AI tools to improve research, content development, and operational efficiency
• Contribute directly to key deliverables with a balance of strategic oversight and hands-on execution

Requirements

• Deep familiarity with EV charging, cleantech, or adjacent energy markets, including buyers, sales cycles, and competitors
• Proven experience building and leading product marketing functions
• Demonstrated ability to develop product positioning and messaging
• Ability to operate at both strategic and tactical levels
• Strong cross-functional collaboration with Product, Sales, and Engineering
• Experience driving measurable business outcomes such as pipeline growth, adoption, and win rates

Preferred Skills

• Experience leading go-to-market strategies and product launches across multiple segments
• Background in competitive intelligence development and sales enablement
• Experience managing and developing product marketing teams
• Ability to present to analysts, press, and customers as a credible industry voice
• Proficiency using AI tools for research, content creation, and analysis

Location: Campbell, CA

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at View email address on click.appcast.io.

ChargePoint is an equal opportunity employer. Applicants only - Recruiting agencies do not contact.