QA Analyst

Paid Search Quality Assurance (QA) AnalystThe Paid Search Quality Assurance (QA) Analyst independently audits current accounts and campaigns to ensure the accuracy and consistency of advertising across platforms such as Google Ads and Microsoft Ads. This role plays a critical part in maintaining campaign performance and client-facing ad quality by verifying proper setup, tracking, grammar, and adherence to best practices.Job Responsibilities:Independently audit and review campaigns for correct external attributes, including targeting, ad copy, grammar, creative, incentives, extensions, sitelinks, logos, seasonality, and landing page destinationsIndependently audit and review campaigns for correct internal attributes, including budgeting, pacing, campaign name, ad/ad group name, asset group naming, bidding strategies, search themes, inventory linking, and moreValidate campaign structure and naming conventions to align with internal guidelines, OEM regulations, and client expectationsAssist with pre-launch and post-launch QA to ensure campaigns meet performance and compliance standardsConfirm correct tracking implementation (UTM parameters, conversion tags, etc.) across platforms and ensure data flows correctly to analytics toolsMonitor campaign performance for anomalies and flag potential issues (e.g., budget pacing, underperforming ads, disapproved creatives)Cross-check client templates and inbound requests against live campaigns to verify completeness and accuracyAssist the team with the implementation of new month incentives and creative changeovers and audit according to deadlines givenCollaborate with Paid Media Managers and Paid Search Analysts to troubleshoot and resolve campaign discrepancies or errorsMaintain documentation of QA processes and contribute to the improvement of QA workflowsRequired Qualifications:Exceptional attention to detail with a methodical and process-driven mindsetStrong communication skills and the ability to work cross-functionallyStrong understanding of digital marketing best practicesExcellent written and verbal communication skills, with the ability to articulate complex ideas clearly and conciselyAbility to work independently and collaboratively in a fast-paced, deadline-driven environmentProficient in Microsoft Office or Google Workspace (Docs, Sheets, Slides, GMail, GChat)Preferred Qualifications:1–2 years of experience in paid search advertising, digital marketing, or QA roles (agency experience a plus)Familiarity with Google Ads, Microsoft Ads, and digital analytics tools (e.g., Google Analytics, Google Tag Manager)Understanding of PPC metrics and optimization leversUnderstanding of automotive marketing nuances—inventory feeds, local targeting, dealership branding, co-op compliance, etc.Excellent communicator and team player with a strong sense of accountabilityExperience with QA templates or audit checklistsGoogle Ads certification(s)