Senior Marketing Analyst

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This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy. Duties and Responsibilities Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying) Collaborate with supporting analysts, cross functional data teams, and operations team Translate raw data and test results into executive-ready insights without overcomplication Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short It is an essential function of this job that the employee regularly and reliably reports to work on time each working day. Perform other duties as necessary or assigned. Qualifications 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI Solid understanding of SEM, PPC, local search, and lead-generation marketing models Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences Exposure to marketing attribution, funnel analysis, and ROAS measurement Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis Working Conditions This role is onsite and sits in our corporate office in Irving, TX. The base salary range is $100,000- $125,000. Salary is based on experience. Regular use of computers, telephones, and standard office equipment. Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel. May require flexibility in work hours to support multiple North American time zones. Frequent interruptions and changing priorities requiring adaptability and effective time management. High volume of communication through phone, email, messaging platforms, and scheduling systems. May require occasional work outside standard business hours to support field operations and customer needs. What We Provide Competitive Pay Employee Company Ownership Opportunities Industry Leading Training Programs Leadership Development and Career Growth Tracks Comprehensive and Affordable Benefits Package Top Workplace with Award Winning Culture