Product Marketing Lead

Product Marketing Lead

Latent is the enterprise pharmacy intelligence platform. Our clinical AI streamlines prior authorizations, appeals, and 340B compliance, so patients start therapy faster and care teams spend less time on paperwork.

We raised an $80M Series A led by Spark Capital and Transformation Capital, with General Catalyst, McKesson Ventures, Conviction, and Y Combinator. 60+ health systems run on Latent, including Yale New Haven, Mount Sinai, UCSF, and Ochsner. We move fast, operate with high ownership, and build products that directly improve patient care.

The Role

We're hiring a Product Marketing Lead to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative.

One job: make Latent's launch machinery feel inevitable to the category.

You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press.

What You'll Do

• Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.

• Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it.

• Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.

• Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.

• Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.

• Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.

What We're Looking For

• 7-10 years in B2B tech product marketing, with launches run end to end across narrative, sales enablement, PR, partner, and analyst

• Strong narrative instincts: you can hold a category-shaping story and a buyer-specific pitch in the same frame, and you treat positioning as a system, not a deck

• Sales narrative that reps actually want to use

• Comfort with analyst relations, trade press, and executive thought leadership

• Fluency using AI to produce more, faster

• Operationally excellent and extremely organized, and confident working across product, sales, growth, and partner teams

Nice to Have

• Experience in regulated or healthcare-adjacent categories

• Interest in healthcare, pharmacy, or health technology

Why Join Latent

• Backed by top-tier investors including General Catalyst, Conviction, and Y Combinator

• Work alongside a high-caliber team building products our healthcare partners love

• Work on mission-critical problems at the intersection of AI and healthcare

• Real ownership and visibility

• High-impact role on a small, fast-growing team

Benefits

• Competitive compensation, including meaningful equity

• Medical, dental, and vision insurance for employee and dependents

• Flexible PTO policy

• Paid parental leave

• Fertility and family-building stipend through Carrot