Director, Digital Media
Dan Global
Director Of Digital Media
Merkle is seeking a Director of Digital Media to lead and scale our delivery capabilities across three strategic areas: Media Reseller License Business, Digital Media Technology Consulting, and Consultant Team Leadership. This is a high-impact leadership role requiring strategic thinking, operational excellence, and a consultative mindset to drive growth, efficiency, and client success.
Key Responsibilities:
Leadership & Delivery Oversight
- Own end-to-end delivery of Google Media Platform (SA360, DV360, CM360) reseller license business, ensuring operational excellence, platform compliance, and client satisfaction.
Provide strategic oversight of digital media technology consulting, including ad tech infrastructure, data pipelines, and activation workflows.
Support Retail Media Network technology services as part of broader client solutions, including GAM or similar platforms, where applicable.
Act as a strategic advisor to clients on media activation, first-party data strategies, and platform adoption.
Collaborate with internal teams and technology partners to evolve delivery processes and unlock efficiencies across media and data ecosystems.
Partner with business development teams on RFP responses, solution design, and client pitches to expand platform licensing and consulting services.
Identify opportunities to enhance first-party data capabilities and explore monetization strategies, including retail media where relevant.
Team Leadership & Development
- Lead, mentor, and grow a team of Digital Media consultants, ensuring delivery excellence, knowledge sharing, and professional development.
Build best practices, training programs, and operational frameworks to scale delivery capacity while maintaining high-quality client outcomes.
Foster collaboration across internal data, analytics, media, and activation teams for integrated client solutions.
Support ongoing platform consulting and billing operations for clients.
Thought Leadership & Innovation
- Stay ahead of emerging trends in ad tech, data privacy, and media activation to guide internal strategy and client recommendations.
Publish POVs, whitepapers, or blog posts to position the team as thought leaders in digital media technology and platform activation.
Qualifications:
- 8+ years in digital media, ad tech, or data-driven marketing consulting, with increasing leadership responsibilities.
Strong knowledge of GMP (DV360, CM360, SA360, Google Ads). Google Ad Manager preferred but not required.
Familiarity with other DSPs (e.g., The Trade Desk, Yahoo, Viant) is beneficial to support consulting expertise across the ad tech ecosystem.
Experience managing reseller license businesses and consulting teams; familiarity with retail media technology deployments is a plus.
Proven track record in media activation, ad tech implementation, and first-party data strategy.
Demonstrated ability to manage teams, lead client engagements, and deliver complex, multi-channel solutions.
Experience with business development support, including solution design and RFP participation.
Time Allocation:
- 40% Practice & Delivery Leadership (Licensing, Client Solutions, Technology Services)
- 30% Team Management & Development
- 30% Business Development & Thought Leadership
$144.25k - $256.25k
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